San Diego, CA (PRWEB) June 30, 2011
CalCon Mutual Mortgage Corporation (“CalCon”) announced Wednesday that it will be unleashing its new marketing efforts, which it has fittingly named “The Social Experiment”, within the next week.
We are amid a new marketing era. Newspaper advertisements and radio commercials no longer yield the same results as they used to. As technology continues to advance, reaching the masses with a message proves more expensive each day. Companies constantly struggle to find new ways to reach potential customers and set themselves apart from their competition. Could social media be the answer or prove to be a costly mistake?
In the past, CalCon has conducted its business primarily on a referral basis and through repeat customers. It knew by providing quality performance and customer satisfaction with integrity, when this was lacking severely, its business could continue to thrive without constantly bombarding the public with commercials and billboards swearing it was “the best.” So what brought about the creation of The Social Experiment? CalCon’s President, Joshua Erskine, explains the company’s reasoning:
“Since the creation of CalCon the focus has been our customers. We strive to give our customers the best rates possible and create solutions for their financial needs that aren’t exactly “cookie-cutter”, but customized for each individual case. The thought process behind The Social Experiment wasn’t based around what was best for CalCon, but what would be best for our clients. We know that with their success, comes ours, so we are restructuring our business around the perfection of the people who have worked with us and their satisfaction with our service.”
In a time when many companies are appearing on social networking sites, you probably wonder how CalCon is different. Many of these companies are overwhelming the social scene already utilizing a “push” mentality and model of which they build and a base of people who follow the company and then push information constantly to them, however CalCon’s model is different. How can this new marketing platform be considered an experiment? Joshua explains:
“We are aware that other businesses are on Facebook or have a Twitter account, but what is going to set CalCon apart from all the others is how we actually use the social media. We have never believed in badgering potential clients with meaningless advertisements or trying to tell them what we think they want to hear. We feel when clients have a positive experience they will share it with their friends and family, so we have simply built a marketing program around that. When you see how active other social media sites are in other industries, with reviews of everything from restaurants to electronics, we created a platform where we incentivize clients through creative marketing programs to tell people within their social circles on Facebook as well as other sites about their experience. With this type of marketing, CalCon is not pushing our service on anyone; people are simply telling friends and family about their experience, so next time someone has questions regarding their financing they will look to this as a “validation of service” because they know someone who they trust had a great experience with CalCon. “
It certainly is an interesting concept on building clientele and a refreshing change from constantly being harassed by all the industries who are always telling us “we want their product” and “we want their service.” Along with CalCon’s strong reputation in the finance world, it is offering some innovative ideas that will most certainly draw people in to learn more. One that is sure to draw a crowd is the sweepstakes it will be running on all CalCon Facebook pages giving away an Apple iPad 2™, which eventually will have CalCon’s proprietary mobile mortgage center installed on it. CalCon is in the midst of working out a plan to offer home buyers a CalCon sponsored housewarming party and many other innovative ideas. Joshua wrapped up by stating:
“The housewarming party allowance is just another example of how we are trying to service our clients from beginning to end. By putting all of our information on Facebook, Blogs, Twitter, and our company website, we are trying to make it easier for potential and returning clients to find and contact us and we are betting on the fact that in our industry that referrals and validation of companies through the social media sites will pay off. CalCon has and is investing significantly into technology to make our business more efficient from beginning until end and continues to be looked at as an innovation leader on technology in the finance space. Financing is certainly not a stress free topic for anyone, but our goal is to make it as easy and relaxing as we possibly can, so people share our information with their friends and family. It is then our job to set proper expectations and create and maintain a structure allowing us to take a stressful and cumbersome process and make it one where clients get fast, honest service while always assuring we have more loan programs than the banks and others within the business and market leading rates. We are confident we can provide what people want and are dedicated to adjusting our model accordingly to change with an ever-changing business. We enjoy being “out of the box” and we also work hard to be viewed in a positive light in all aspects of our business from client to investor.”
CalCon Mutual Mortgage Corporation is a nationwide mortgage banker and servicer. For additional information and individual states where CalCon is licensed, visit www(dot)CalConMutual(dot)com. With questions inquire at Info(at)CalConMutual(dot)com, or call 888-488-3807.