Lexington, KY firms Hensley-Elam and Shatterbox Announce Joint Venture into Branding and New Media Industry

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Regional IT services power Hensley-Elam and Creative Services power Shatterbox announces move into creative design and branding market as a team.

We strongly believe this expansion -- and the quality work that’s sure to follow -- will change the perception of Lexington.

An acquisition was announced today between two Lexington-based companies Hensley-Elam and Shatterbox that will create a firm unique to the Bluegrass.

Russ Hensley, CEO of Hensley, Elam and Associates, has finalized a deal to acquire majority interest of Shatterbox, a branding and new media design firm. The transaction marries Hensley-Elam’s resources as one of the region’s leading IT services firm with Shatterbox’s creative and branding talents to form a unique company capable of enhancing clients’ productivity along with its exposure and marketing initiatives.

“We strongly believe this expansion -- and the quality work that’s sure to follow -- will change the perception of Lexington,” Hensley said. “That will allow not only us, but also other Lexington-based businesses to recruit top talent both at home and around the country that wouldn’t normally consider Lexington as an attractive option.”

Shatterbox was founded in Lexington by Jeff Ruth, former owner of Elevation Creative Studios. Among Shatterbox’s current clients are Gray Construction, the University of Kentucky and Fazoli’s Restaurants, while it has also done work with the United States Olympic Committee and Kentucky Historical Society. Ruth, who will remain an owner and chief creative officer of Shatterbox, has personally won more than 40 local Gold Addy Awards since 1999 and has had work published internationally. Ruth has also recently won multiple national awards while his companies have collected more than 70 Gold Addys.

“I’m excited about the opportunity to partner with a company such as Hensley-Elam,” Ruth said. “As a designer, the biggest challenge is often finding ample development support. To have Hensley-Elam and its resources behind us is a huge advantage. There are no longer restraints on our abilities, now the doors are wide open.”

The deal marks the continued growth of Hensley-Elam, a full-service IT company that offers Web hosting, website development, computer programming, network management and off-site backup as well as consultation from its software engineering and infrastructure services group. It’s the company’s third significant move in a year, as it follows the acquisitions of IT services providers The Computer Place, of London, Ky., and Lexington-based Voltaic Commerce.

The Shatterbox transaction prompted Hensley-Elam to expand its office space at 163 East Main Street in Lexington, Ky., in order to create a new headquarters for Shatterbox. Hensley said the merger forecasts the creation of nearly two dozen new jobs over the next three years , while also providing exposure for Lexington and the state of Kentucky in arenas it might otherwise be overlooked.

"The support we have received from Commerce Lexington,” Hensley said, “as well as the city of Lexington and the Kentucky Cabinet for Economic Development, has helped us become aware and utilize programs that will help our business grow and be successful in Lexington."

“This is further proof that Kentucky continues to be an attractive place for businesses to not only set up shop, but also expand,” said state Rep. Keith Hall (D-93rd district), “The Commonwealth’s low-cost power sources, its people who are some of the most trainable for various vocations, and a state government that is very pro-business make transactions like this more and more commonplace.”

“I’m delighted that Shatterbox and Hensley, Elam and Associates, two existing Lexington firms, have joined together to enhance their overall service capabilities,” said Gov. Beshear. “This expansion will have a positive impact on the Lexington community, creating good-paying, quality jobs for its citizens. We’re pleased to help make this growth possible.”

Shatterbox and Lexington are a perfect fit,” said Lexington Mayor Jim Gray. “They provide great jobs for our talented creative class, in an emerging industry.”

For more information regarding Hensley-Elam or Shatterbox contact Scott Hamilton at (859)280-3218 or scott(at)hea(dot)biz

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Scott Hamilton

Scott Hamilton
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