Reverb Appoints New Vice President Global Sales

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Wireless Industry Veteran Joins Reverb Networks to Lead Global Sales and Business Development

Reverb Networks, a developer of intelligent SON solutions designed to provide mobile network operators improved operational and spectral efficiencies, announced today that Rich Pond has joined the company as its Vice President, Global Sales. In his new position, Mr. Pond will be responsible for Reverb’s global sales strategy and execution.

“Rich’s demonstrated experience in selling complex and integrated solutions will be a great addition to the Reverb management team. He has the right combination of industry expertise and track record to further strengthen the company’s market position, guide Reverb’s sales and business development effort and successfully market our Self-Optimizing Network (SON) solutions,” said Magnus Friberg, Chief Executive Officer of Reverb Networks. “I speak for the entire management team when I say that we feel that Rich will be a tremendous asset as a member of our leadership team and we look forward to Rich’s leadership in driving our business development and sales initiatives.”

Rich has been a highly successful executive and sales leader in growth technology companies for more than 20 years. Prior positions during his career in the wireless industry include sales leadership positions with Cerion, Optimi, Comverse, Siemens and Lucent.

“My appointment to the Vice President, Global Sales position is an exciting new challenge,” says Pond. “With its ambitious growth plans, excellent portfolio of SON solutions and new go-to-market strategy, I am convinced that Reverb will capture a leading role in the global SON arena, both technically and commercially.”


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Karpura Suryadevara
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