Los Angeles, CA (PRWEB) July 06, 2011
The All-American beachside BBQ will seem even more tasty this summer, thanks to a special program from Farmer John and California State Parks. Announced today, Farmer John expects to raise $60,000 for new outdoor grills at some of the busiest beaches in the country. The five beaches include Huntington State Beach, San Onofre State Beach, Point Mugu State Beach, Carpinteria State Beach, and Doheny State Beach, which are spread throughout Los Angeles, Orange and Santa Barbara counties.
“The Farmer John Southern California beaches campaign will benefit the millions of Southern California residents who visit and grill and play at state park beaches each and every year,” said Greg Longstreet, President, Farmer John. “We’ve developed our own recipe for each of the beaches involved, to add to the local flavor and in honor of state park visitors.”
The program challenges consumers to support their local beaches, while shopping at Ralph’s supermarkets in July, followed by other popular Southern California supermarkets later in the month. Farmer John will donate one dollar towards grill equipment along the California coastline when consumers purchase ten dollars worth of select Farmer John products. Farmer John has pledged to donate up to $60,000, so each beach will receive $12,500 to enhance the outdoor grilling experience for beach-goers.
The Web site (http://www.grillingFJ.com) and the Farmer John Facebook page (facebook.com/farmerjohn) provide educational facts about the program and offer the option to share the cause with friends, engage with fellow social media users as well as search and share local recipes.
The promotion will be active in Ralph’s and Vons this summer. The program was created by X! Promos (http://www.xpromos.com) and Good Solutions Group (http://www.goodsolutionsgroup.com). Good Solutions Group is a marketing agency that connects brands and companies to the state park audience and has raised $7.5 million in cash and services for State Parks in the past eight years.
About Farmer John
Farmer John, a wholly owned subsidiary of Hormel Foods Corporation, is headquartered in Los Angeles. Farmer John produces more than 1,200 items for the retail and foodservice channels in the western United States. Offering an array of fresh and value-added protein products, the FARMER JOHN® Brand holds leadership positions in many categories. The world-famous DODGER DOG® hot dogs are one of the many products marketed under the FARMER JOHN® Brand. The company employs more than 1,700 people in Southern California. For additional information, visit http://www.farmerjohn.com.
About California State Parks
California State Parks is composed of 278 units on nearly 1.5 million acres of land. State Parks is responsible for nearly one-third of the coastline of California, with more than 3,000 miles of hiking, biking and equestrian trails. The State Park System contains 98 percent of the state’s wilderness and 60 percent of its old growth coastal redwoods. Within the system, there are 50 State Historic Parks that encompass some of the state’s most valuable historic and cultural resources. State Parks receives more than 75 million visitors yearly, making it the single largest visitor destination in the state and second only to the National Park system for the nation.
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