DealingLocal Combines Group Marketing Power with Buy Local Movement to Revolutionize Local Deals

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Free introductory offers are promoted to the customers of participating nearby businesses. Consumers earn rewards following and sharing deals from their favorite neighborhood businesses.

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Until today, local businesses relied on store visability, word of mouth and other traditional advertising methods to build a customer base. Now, with the launch of DealingLocal's promotion platform, local businesses can reach and retain increasingly online consumers with real-time deals.

The process is easy--the business owner creates a free account at http://dealinglocal.com, defines an offer, and then selects where to publish the offer--online, email, social media, in-store signage, offer cards, etc. DealingLocal handles everything else, including the promotion of introductory offers to customers of nearby non-competing businesses. As customers claim loyalty offers they are given the opportunity to opt-in to introductory offers from nearby businesses. Meanwhile, the business owner tracks deal performance and customer opt-ins in real time through DealingLocal's online interface.

"This is a win-win for local businesses and consumers," says Lauren Meyers, CEO of DealingLocal. "The 'shop local' movement has gained momentum as recession weary consumers look for value closer to home. DealingLocal enables people to support their favorite local businesses, while also helping merchants share customers for mutual benefit."

DealingLocal's self-service platform bridges daily deals and email marketing into a seamless customer acquisition and loyalty retention solution. Until now, businesses running daily deal campaigns were not able to access customer email addresses. With DealingLocal as customers claim introductory deals they opt-in to the merchant's email feed. Unlike typical email newsletters, DealingLocal emails contain a call-to-action button for customers to claim single-use deal vouchers for in-store redemption.

About DealingLocal

DealingLocal lets merchants manage and distribute deals through a cooperative network of local businesses and consumers. Members can tap the collective marketing power of nearby non-competing businesses to get qualified referrals. The self-publishing platform gives merchants control of content and timing for publishing offers online, through email, on smart phones, via social media, or in retail stores. Consumers follow their favorite local merchants to get exclusive deals and updates. For more information, visit http://dealinglocal.com.

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Lauren Meyers
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