UlkoTours Set to Help Russia Become a Major Travel and Tourism Market

Share Article

ASTA Network is the official publication for the American Society of Travel Agents, and we’re happy to announce that Russian travel company Ulko Tours, a verified ASTA member, are nestled amongst the pages of their Summer 2011 edition. The ASTANetwork magazine, published quarterly and with a readership of around 50,000, is arguably the most influential publication for the American travel industry and acts as a barometer for countries around the world to gauge their status in the minds of potential tourists.

Ulko Tours featured in AstaNetwork Magazine

Ulko Tours featured in AstaNetwork Magazine

Our guides, Diana and Katya were amazingly well-informed, interesting, and immediately divined what we were interested in.
L. Brown 5/2011

By Leigh Matthews

ASTA is the world’s largest association of travel professionals and the Russian tourism industry has captured its attention as the government actively pursues strategies to increase international tourism. The number travelling to big cities such as Moscow and St. Petersburg has grown exponentially in recent years but still accounts for almost all tourism to Russia from other countries. Those heading out with a Russian tour guide on excursions to some of the less well-known attractions of the largest country in the world have to contend with the outmoded requirement to register in each city visited, not to mention the somewhat idiosyncratic transit systems. Things look set to change however, as ministers in the Russian government have displayed renewed vigor in implementing policies designed to attract more visitors to the historical, diverse, stunning country that is Russia.

Making Russia more attractive to western tourism

The Deputy Minister of Tourism and Sport, Nadezhda Nazina, is at the helm of a $12 billion plan involving improvements to current infrastructure and massive marketing campaigns to draw tourists to Russia. There are even talks going on in government regarding a relaxation of visa requirements for some visitors. The recent unveiling of the, long overdue, cruise ship terminal in St. Petersburg looks likely to be followed by substantial investment in promoting Russian travel overseas, particularly in America. The relationship between Russia and the US may have been fractious over the years, but there is a new-found respect and warmth between the two countries that will likely encourage many US citizens to consider a holiday to Russia where previously they may have travelled elsewhere.

How Ulko Tours is Contributing to Travel in Russia

Travel companies, such as Ulko Tours, have been heralded as a sign of the improving status of leisure tourism in Russia, with high standards of customer service, better transport links, more reasonable hotel prices than in previous years, and less crime and corruption than many tourists might expect. The Russian tourism industry has set its sights on making the country a traveler’s paradise by 2016 and hopes to attract more than 40 millions visitors each year, nearly twenty times the number that currently visit. Russia looks set to be the largest emerging travel market in the world.

An advertising feature on page 120 in ASTANetwork is an exciting development for Ulko Tours who represent the best the industry has to offer US travelers. With tailor-made packages, impeccable standards of customer service, and that personal touch that lets people engage with the real Russia, Ulko Tours are exactly the kind of travel organization that the Russian tourism industry wants to encourage. Although Ulko Tours are already well-known on the world stage, largely through reviews from happy customers on sites such as TripAdvisor, publication in ASTANetwork means reaching over 22,000 of the US travel industry’s major players in areas such as cruise lines, travel agencies, and tourist boards. Those advising US travellers are now being happily wooed by the majesty, romance, and culture on offer in Russia, and who better to reveal the delights of Russia than the passionate and experienced guides at Ulko Tours.
For more information about Ulko Tours and travel to Russia. Contact Elena toll free at 1-855-866-8773 or by email elena(at)ulkotours(dot)com


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Patrick Foote

Elena Ulko
Visit website