Magazine Launches Outnumber Closures in First Half of 2011: MediaFinder Reports that 138 Magazines Launch and 74 Fold

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In the first half of 2011, 138 magazines launched, and 74 magazines closed, according to MediaFinder.com—the largest online database of U.S. and Canadian publications.

In the first half of 2011, 138 magazines launched, and 74 magazines closed, according to MediaFinder.com—the largest online database of U.S. and Canadian publications.

The top categories for new launches were food and regional interest with new titles such as Gilt Taste and Plum Hamptons. For ceased magazines, the top category was regional interest, with the closure of the 944 Media magazines, recently acquired by Sandow Media Corp.

Compared to the same period in 2010, with only 90 new magazines launches, the first half of 2011 shows strength in the magazine market with 138 launches.

“We attribute the increase in magazine launches over last year to the flexibility of magazine publishers and innovative new publishing entrepreneurs,” said Trish Hagood, president of MediaFinder.com.

In the business-to-business segment, 34 new titles launched, such as Progressive Cattleman, and Converting Quarterly; and 13 titles ceased publication including Industrial Wastewater and Texas Construction.            

MediaFinder®, a media property of Oxbridge Communications®, (http://www.mediafinder.com), is the largest online database of U.S. and Canadian periodicals, with information on 77,000 magazines, journals, newspapers, newsletters, directories, and catalogs. Subscriptions to the online database service are available via MediaFinder.com or by calling 1-800-955-0231.

Hagood added, "MediaFinder is a great tool for librarians, researchers, advertisers, direct marketers, PR professionals and other business and professional people looking for in-depth periodical information. And anyone can get started using it for only $49.99 a month, for the Keyword subscription service.”

For more media information, contact:
Lisa Hendrickson
516-767-8390
lisapr@optonline.net

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LISA HENDRICKSON
MediaFinder
(516) 767-8390
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