Dallas, TX (PRWEB) July 05, 2011
Huawei Device of North America (Huawei) has selected Dallas-based Firehouse as the company’s first U.S. advertising agency of record following a national strategic and creative multi-agency review.
As agency of record, Firehouse will help establish and strengthen the Huawei brand in North America and help increase awareness and demand for Huawei’s products. The agency’s ongoing responsibilities will include working closely with the marketing team for strategic planning, brand and creative development, research, communications strategies and design work. Firehouse will first undertake a Brand Ignition project, utilizing the agency’s proprietary branding disciplines, before beginning to develop new materials to support upcoming device launches, event marketing and consumer promotions.
“We love to align ourselves with challenger brands – those looking to shake things up within their industry, and Huawei is definitely poised to make that move. Huawei is in the ideal position to take advantage of the opportunities created by the skyrocketing adoption of smartphones, so it’s an exciting time for the brand, and by extension, for us,” said Mark Hall, president and founder of Firehouse. “We’re looking forward to using a combination of insights and creativity to help Huawei strengthen relationships with its carrier partners and increase its market share in the U.S.”
While consumers in the U.S. may not be familiar with the Huawei brand, it is recognized as a global player, having broken into the top 10 for global mobile phone sales and ranking as the world’s second largest provider of telecom carrier network infrastructure (according to market-research firm Gartner).
Firehouse is an idea-driven agency that uses creative, planning, media and public relations to force consumers to see brands in a whole new light. Recognized by Advertising Age as one of the best small agencies in the nation, the agency’s award-winning campaigns are grounded in insights and built to drive business results for clients. Firehouse client partners include Interstate Batteries, Stripes Convenience Stores, Taco Cabana, Golden County Foods, Baylor Health Care Systems, BonSavor Foods, Dallas Market Center and Taylor’s Gift Foundation.
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