Kia Motorvation Drives Life Changing Learning

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Kia Motors Australia and internationally-lauded driver training organisation, Motorvation, have strengthened and expanded their co-operative determination to provide young Australian drivers with the best possible start to a safe driving experience.

Kia Motorvation Car Simulator

Kia Motors Australia has taken a break from manufacturing new cars to partner with internationally-lauded driver training organisation, Motorvation, in providing young Australian drivers with the best possible start to a safe driving experience.

Through Kia Young Drivers (KYDz) the program has been taken to select Victorian school students for the past two years, introducing learner-age and P-Plate drivers to a concept of a safe and sensible life behind the wheel.

This year through an increase in sponsorship support, an adoption of highly-sophisticated simulator teaching technology and a change of corporate name the young driver program will reach more than 4000 young drivers in Victoria and NSW under the Kia Motorvation banner.

The Mobile Training Centre will bring a pair of high-technology simulators, complete with realistic hydraulic movement, to a variety of centres and give the students “real world” experience through bespoke software scenarios.

“There is nothing more important than our children and their safety,” Kia Motors Australia President and CEO Mr M.K Kim said. “They are the future and to help best prepare them for a safe and rewarding time as motorists is something Kia Motors Australia is proud and pleased to be associated with.”

Through the support of the program’s sponsors the training is offered to schools at a below- cost rate to ensure the benefits are available to all education outlets that want to be involved.

“Motorvation is excited to be increasing our involvement with Kia Australia to improve safety outcomes for young drivers,” Kia Motorvation co-principal and chief instructor, Geoff Fickling, said. “It is wonderful to work with a company so committed to road safety, and making the program mobile increases our ability to reach more young people who could not otherwise access such world-class training.

“The Kia Motorvation Program is a life-changing, enjoyable, and essential one-day course for young drivers. It is suitable for pre-learners, learner drivers and P-Plate drivers - in fact, anyone aged between 16 and 25 years, the most risky time for any driver. It is not about learning how to drive nor how to become super skilled.”

During the course professional and entertaining presenters provide a combination of focussed discussion and hands-on driving, guiding young drivers to understand that driving is a function of two parts: their attitude or driving behaviour, and their action or skills and knowledge.

Kia Motorvation does not seek to increase skills, but focuses mainly on achieving an awareness of thoughts about driving that are often unconscious, and using this new awareness to completely change driving behaviour, therefore removing dangerous behaviours or habits,” Mr Fickling said. “If you don't understand how you think, you can't change what you do.”
The course also provides tuition in how to avoid or deal with the 'One-Percenters' - emergency situations that can happen to even the most careful driver.

“Motorvate exists only to create safer drivers and reduce crash risk, and we welcome independent research of our training,” Mr Fickling said. “Extreme care is taken to avoid creating a false sense of overconfidence in young drivers during the hands-on driving component.
“In fact, the opposite is achieved for already over-confident drivers through a combination of teaching methodologies, evaluation, and experienced supervision.

“The Kia Motorvation program is not a defensive, advanced or learn-to-drive program. It is a unique system of understanding drivers' attitude and action.”

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Kevin Hepworth

Alyson MacDonald

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