Poptropica, Virtual World for Kids, Unveils New Toys

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Poptropica Toys Now Available Exclusively at Toys“R”Us and Toysrus.com

Poptropica, the popular virtual world for kids, now comes to life in the offline world with an all-new line of toys manufactured by Jazwares, Inc. The sets of plush figures and three- and six-inch action figures and playsets are now available exclusively at Toys“R”Us stores nationwide and online at Toysrus.com/Poptropica. Each Poptropica toy comes with a code redeemable for an in-game costume or mind-blowing power to enhance kids’ online adventures. Kids can collect all of the toys to get each of the exclusive costumes or powers never before available online at Poptropica!

Featured in this new line of plush characters and poseable figures are some of kids’ all-time favorite Poptropica characters, such as the infamous Dr. Hare and Shark Boy, as well as characters from Super Power Island, Astro-Knights Island, Skullduggery Island and Shark Tooth Island.

“I’m very excited to see the wonderful 2-D characters in Poptropica come to life in the form of 3-D toys. When I first held the characters in my hands, it felt like magic,” said Jeff Kinney, Poptropica Creator and Author of the bestselling “Diary of a Wimpy Kid” series. “I’m excited for kids to have the same feeling!”

“As kids become more engaged in online play, they regularly look for ways to take the fun of their virtual friends into the physical world,” said Lisa Harnisch, Vice President, General Merchandising Manager, Core Toy and Seasonal, Toys“R”Us, Inc. “This exclusive line of Poptropica toys is a great addition to our differentiated product assortment, offering children a variety of ways to play with their favorite Poptropica characters while away from the computer.”

Now celebrating its 20th Island, Poptropica is a safe, fun virtual world for kids ages eight to 12. Since its launch in 2007, more than 170 million kids worldwide have experienced the spirit of adventure and discovery found by exploring the popular virtual world. Players come from more than 100 different countries and have their web browsers set to more than 70 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian.
“Every day on Poptropica, millions of kids are engaged in challenging, story-based adventures,” said Jess M. Brallier, Publisher of Poptropica. “Now with these new plush and poseable toys, favorite Poptropica characters seem to jump right off the computer screen and into kids’ laps, encouraging more creative play and imaginative thinking.”
Kids can stay up to date on news about upcoming toys, Islands and other exciting developments in the world of Poptropica on the official blog at http://blog.poptropica.com/.

About Poptropica (http://www.poptropica.com)
Poptropica is a virtual world in which kids explore and play in complete safety. Every month, millions of kids from around the world are entertained and informed by Poptropica’s engaging quests, stories and games. Kids create a “Poptropican” character to travel the many Islands of Poptropica and use gaming literacy to enjoy a narrative that is often rooted in factual history. Problem-solving skills are honed as kids discover and solve mysteries unique to each Island.

There are always new areas to explore in this ever-expanding world where kids can collect objects, read digital books and comics and compete in head-to-head competition. Parents can always trust that their children are playing – and learning – in a safe online environment. Poptropica is published by Family Education Network, a part of Pearson (NYSE: PSO), the education, services and technology company. Pearson’s other primary operations include the Financial Times Group and the Penguin Group.

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Lisa Wolfe
L. Wolfe Communications
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