Rock & Dirt Website is Key Source For Parts and Attachments

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For heavy construction equipment parts and attachments, Rock & Dirt’s website at RockandDirt.com has moved to the forefront of the industry as a primary and effective, global source.

For heavy construction equipment parts and attachments, Rock & Dirt’s website at RockandDirt.com has moved to the forefront of the industry as a primary and effective, global source.

“When contractors are on a job and equipment is down, time is money,” said Travis Clark, sales manager. “All over the world, at any given time, end users need a single source they can depend on to quickly find parts and attachments. RockandDirt.com is the source that helps them get back up and running in minimal time.”

Clark said the site’s extensive content and easy-to-use interface drive an average of 1,200 parts searches per day. He added that 30% of its traffic is international.

“No matter where they are or what they need, buyers can access our massive, online database of customer inventories,” said Clark. “It’s the most comprehensive industry resource for construction, mining, forestry and utilities, and end users have free access 24/7/365.”

Clark remarked that buyers typically search for used construction parts, used attachments, undercarriage parts, transmissions and hydraulics. Specific brand names are also easy to locate, including used Caterpillar parts, dismantled Caterpillar machines, Caterpillar attachments and Caterpillar engines, as well as items made by John Deere, Komatsu, Case and Volvo.

“They can search by part number, keyword search and component category,” commented Clark. “With so many buyers using our site, that also means that Rock & Dirt is a major sales lead generator for parts dealers,” he concluded.

Since 1950, Rock & Dirt is published three times monthly and mailed to contractors in every state of the U.S. and more than 130 other countries. Each print issue focuses on a specific U.S. region: Eastern, Central and Western.

The print edition contains a section for Parts & Attachments, as well as Equipment, Trucks & Trailers, Cranes, and Events and Equipment Auctions. A quick-reference table of contents points readers to the desired section.

RockandDirt.com mirrors the print edition and is similarly organized. In addition to category icons, buyers can use a number of search techniques, including keyword, manufacturer, year and state. Continuously updated, the site also features auction results and free want-to-buy listings.

Rock & Dirt is published by TAP Publishing, which has operated since 1937 in Crossville, TN. For more information, email Travis Clark, sales manager, at tclark(at)rockanddirt(dot)com, or call 800-251-6776 or 931-484-5137.

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