Glendale's Landmark Bridal Couture Salon Jobyna's Bridal to Shift its Brand Transformation to Lovella Bridal

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Retail Locations In Glendale and At The Americana At Brand To Have Official Name Changing Ceremonies In July 2011

“We believe every bride should reflect that peace and inner beauty inspired by love-- hence the name LOVELLA BRIDAL inspired by love!," said Kalayjian.

After 41 years of transforming beautiful women into the brides they’ve always dreamt of being, Jobyna’s Bridal, the landmark group of couture bridal salons in the Southern California weddings, will officially transform itself into the brand of its future – Lovella Bridal.

On Tuesday July 12, at 11am, Jobyna’s at Verdugo at Glendale and again on Thursday July 14 at 11am at the Jobyna’s Bridal by Ines Di Santo, at Americana at Brand, will host two official ribbon cutting ceremonies to mark their historical name change to Lovella Bridal. Several key city employees will gather to watch a bit of history, when the new Lovella Bridal brand is unveiled before a group of key city officials and members of the local media.

To mark this very exciting new Lovella Bridal launch, the company is celebrating forty years of service and the brides that inspired each generation. Throughout June and continuing through July, the Lovella Bridal Blog (http://www.facebook.com/LovellaBrides) will highlight one decade each week, leading up to the grand re-opening of Lovella Bridal on July 12, 2011. Guests are encouraged to visit the site each day where they will be inspired by beauty of brides past, historical wedding moments, fashion trends to be remembered (and forgotten) and looks that have withstood the test of time. From iconic celebrity brides to expert insights on changing trends, for four weeks, this site sets the stage for today.

Lovella Bridal signifies the start of a strategy that’s changing the way the company will position itself to its consumers. It will continue to fly its respective flags over it flagship store at the Americana at Brand and at Glendale at Verdugo and will strive to keep their bridal designs original, innovative and unique, along with the signature customer service that patrons have grown accustomed to for over four decades. The launch celebrates their desire to offer an ever-evolving collection of classic and modern designer wedding gowns, with enhanced service both on and offline, with a greater sense of community.
Owners Angie Kalayjian and Isabel Mardirossian took over Jobyna’s Bridal in 1998, and are at the helm of the Lovella Bridal transformation. Since taking ownership, they have been serving women seeking to shop for bridal couture in a warm and celebratory environment.

“Being in love is the happiest chapter in any woman’s life and the wedding day is the happiest, most sensuously romantic day of her life,” said Kalayjian. “We believe every bride should reflect that peace and inner beauty inspired by love-- hence the name LOVELLA BRIDAL inspired by love!”

Two years ago, they expanded to open their ground-breaking concept salon, Jobyna’s Bridal by Ines Di Santo, in the world-renowned Americana at Brand, a luxury shopping and lifestyle destination in Glendale, CA. Paired with the talents and designs of fashion-forward celebrity designer Ines Di Santo, the salon welcomed couples to experience an expanded collection of the sought-after-designer married with Jobyna’s unparalleled service and newly launched educational series.

Kalayjian and Mardirossian are taking their benchmark service, experience, and team of Jobyna’s Bridal into the next decade with a re-brand to Lovella Bridal and Lovella Bridal by Ines Di Santo and its online store (http://www.lovellabridal.com)

With an eye for selecting stunning wedding gowns and a reputation for shopping the world over to bring sophisticated couture styles from leading European and North American designers to women of Los Angeles, Lovella Bridal will continue to bring their brand to the level of excellence they’ve always been known for which their brides inspire.

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Amy Prenner
The Prenner Group
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