St. Louis, MO (PRWEB) July 05, 2011
Since the mid-1980’s when the discipline of database marketing began its assent by garnering greater attention and a larger share of marketing budgets by both business-to-business and business-to-consumer marketers, marketers have been striving to test and elevate returns on marketing investments by better integrating marketing strategies and tactics. Now with the major advancements in Internet communications, information technologies and improvements in measuring and tracking the results of tactical marketing programs, marketers are on the cusp of capturing the value of integrated online and offline marketing communications tactics.
Finding success in early collaboration for mutual clients, Digital Intersection and Opus #1 have made the decision to merge their two firms to better deliver marketing innovation. Robert Mastis, founder of Digital Intersection has this to say about the merger. “For the past 20 years since jumping in to the world of database marketing, I’ve held a vision for an agency that focuses on formulating marketing strategies based on insights gained from data. When Maurice Parisien began working with Digital Intersection over 15 months ago this month, I felt that we may well have this vision within our grasp.” Maurice adds. “The complement of expertise of Bob and me and the team that he has assembled made perfect sense from the outset. Since starting our collaboration, we have documented and formalized our processes and put these processes to the test. Our Digital Pathways(sm) process http://www.digitalintersection.com/our_approach.php has already proven to uncover insights that have led to improve the effectiveness of customer acquisition, retention and growth strategies for our clients. Bob and I share a vision for our agency as a marketing services provider that helps our clients improve the performance of their marketing initiatives, while at the same time creating a culture and an organization that is fun to be a part of and continuously challenging all of our people to apply their very best to improve our client’s return on marketing investment. One of our greatest rewards is to hear the words from a client that they consider our relationship as a true partnership in furthering their business goals and objectives.”
Opus #1 is a limited liability corporation founded in 2008 by Maurice Parisien as a sales and marketing consulting services agency focused on process improvement. A certified Six Sigma black belt, Maurice has led his agency to bring the Six Sigma process to the disciplines of sales and marketing to improve business processes and bring about greater alignment of the disciplines of sales and marketing. Opus #1 has served clients in both manufacturing and services sectors in small to mid-size organizations.
Digital Intersection founded in late 2009 was established to bring a new and more client-focused approach to creating marketing strategies and tactics that integrate both online and offline marketing communications with no particular bias to the marketing tactic, but rather creating integrated marketing communications processes captured under the process name of Right4sm to reach the “right” audience with the “right” message and the “right” combination of online and offline channels at the “right” time to profitably achieve the stated marketing goals and objectives.
Opus #1 and Digital Intersection will be doing business under the Digital Intersection name with headquarter offices in St. Louis, MO at 13421 Manchester Road, Suite 207. Effective today, Digital Intersection will begin its path of growth with a team of 7 experienced and accomplished employees.