London, UK (PRWEB) July 07, 2011
As brands continue to move their marketing strategies online and towards social media channels, it is important they wait and ensure they have implemented suitable brand protection strategies to ensure the brand won’t feel detrimental effects from its social media activity, according to providers of dedicated online reputation management software CrowdControlHQ.
Social networks present a brand with fantastic opportunities to market itself and its products to an ever-growing number of online users. Whilst social media presents a great chance for brands to target a widespread audience, without suitable pre-planned strategies to combat potential pit-falls within a social strategy, a brand could find itself overcome by problems, either through unhappy or problematic users or through incorrect use of certain networks.
Through the use of a dedicated social media monitoring tool a brand can manage numerous profiles from a single source. Through streamlining the management process, it makes it easier for a brand to understand how best to protect itself, and allows it to deal with any problems that arise swiftly. Such software also allows protection around the clock, automatically flagging up and deleting suspect posts and comments, rather than restricting the brand to deal with such posts during office hours.
Calum Brannan, co-founder of CrowdControlHQ, said: “Ensuring your brand is fully protected is essential when adapting a marketing strategy to incorporate online elements. Problems can easily arise amidst a brand’s online strategy, whether this comes from unruly followers posting negative comments and abusing other followers, or through a competitor posting inappropriate updates through its own owned media.
“To help combat this, social media management software is essential for a brand to stay on top of its numerous social media properties and ensure slanderous comments aren’t being made without the brand’s prior notice.”
CrowdControlHQ’s social media management software allows brands to control numerous social media profiles from a single source. Brands looking to find key influencers and evangelists on its pages can also use to tool to track such users, incorporating their activity into future social media strategies. For more information, please visit http://www.crowdcontrolhq.com, or call 0845 686 5044