Fighting Homelessness with Social Media: Launches International Road Trip

Share Article

Advocate Mark Horvath Highlights Real Stories of Homeless in U.S., Canada

News Image
This will be my third major road trip with and the goal remains the same: To make the 'invisible people' in society more visible by bringing them out of the shadows where they are ignored,

The project – the nationally-recognized nonprofit that tackles poverty and homelessness using the power of social media – is set to launch its first international road trip. Mark Horvath, homeless advocate, creator of and "one of the top activists to follow on Twitter" according to Huffington Post, will make his way across the U.S. and Canada over the next four months to raise awareness and smash stereotypes about the plight of North America's homeless.

"This will be my third major road trip with and the goal remains the same: To make the 'invisible people' in society more visible by bringing them out of the shadows where they are ignored," says Horvath, who was once homeless himself. "We're using video and social media to expose the pain, hardship and hopelessness that millions of people face each day."

On any given night, more than one million people sleep without a home to call their own. According to the National Alliance to End Homelessness, 80 percent of individuals and 90 percent of families are homeless due to economic reasons.
Since its launch in November 2008, has leveraged the power of video and the massive reach of social media to share the compelling, gritty, and unfiltered stories of homeless people from Los Angeles to Washington, D.C. The road trips provide Horvath a chance to document the stories of homeless across the country, share them with the world and try to bring about positive change in their lives and in society as a whole.

The 2011 International Road Trip is co-sponsored by GMC, Hanes, Murphy Oil (USA) Petro-Canada (Canada), TubeMogul, Sprint, Pitch Engine, and Delta Hotels. The trip will take Horvath and to 34 cities throughout Canada and the U.S.

San Jose, Calif. – June 26-28
Eugene, Oregon – June 30
Seattle – July 2-3
Victoria, – July 5-6
Vancouver, British Columbia July 7 - 10
Kelowna, British Columbia – July 12
Calgary, Alberta – July 14-17
Edmonton, Alberta – July 18-19
Whitehorse, Yukon Territories – July 21-22
Yellowknife, Northwest Territories – July 24-26
Fort McMurray, Alberta – July 28
Edmonton, Alberta – July 30-31
Saskatoon, Saskatchewan – August 2-3
Regina, Saskatchewan – August 5-6
Winnipeg, Manitoba – August 8-9
Thunder Bay, Ontario – August 11
Sault Ste. Marie, Ontario – August 13
Detroit – August 15-17
Toronto, Ontario – August 19-22
Ottawa, Ontario – August 28-30
Montreal, Quebec – September 1-3
Fredericton, New Brunswick – September 5-6
Halifax, Nova Scotia – September 8-9 & Sept. 14
St. John’s, Newfoundland – September 11-12
Bangor, Maine – September 16
Boston (Social Media Strategies Summit) – September 19-24
Burlington, Vermont – September 26
Binghamton, New York – September 28-October 2 & October 9
Pittsburgh – October 11-12
Indianapolis – October 14
St. Louis – October 16 & October 24-25
El Dorado, Arkansas – October 27-28

"I am thrilled to be making this trip, because I believe it’s so important to make the invisible members of our society visible. I also believe that social media, with its instant reach and impact, is the perfect vehicle for promoting and sharing the stories of people experiencing homelessness," says Horvath. “The last two years I have taken similar road trips across America and the journey was amazing, affecting real change at the national and community level. I hope that people will follow me on this international trip and help us continue to make a difference in the lives of real people.”

To learn more and follow Mark along during his journey, visit or on Twitter at,, and

Media Contacts:
Mark Horvath (on the road)
(213) 245-1519

About is a grassroots 501(c)(3) nonprofit founded in 2008 by advocate Mark Horvath (@hardlynormal on Twitter). The organization is primarily self-funded, along with a $50,000 grant from the Pepsi Refresh Challenge in 2010. After building a successful career in television syndication, Mark found himself homeless in 1995 following a battle with addiction. He worked hard to clean up his act, and was again living comfortably by 2007 with a three-bedroom house and a 780 credit score. But then the recession hit. After several layoffs and a foreclosure, he was once again facing homelessness. That's when Mark launched with just $45 and a budding interest in online social media. In November 2009, he was named "one of the top activists to follow on Twitter" by the Huffington Post. Because of his work with, Horvath has been featured by the L.A. Times, CNN, CBS, CBC,, PBS and NPR. He’s spoken at a number of conferences and events, including Geneva Forum on Social Change, Blog World, U.S Department of State's Tech@State, Gnomedex, 140 Character Conference, Nonprofit Technology Conference and SxSW.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Mark Horvath
(213) 245-1519
Email >
Visit website