Xora Names New Vice President of Customers To Lead World-Class Engagement, Retention and Growth Strategies

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Howard Latham brings knowledgeable, creative and disciplined approach to customer programs

Xora, Inc., a global leader in mobile enterprise applications that turn any wireless mobile device into a productivity tool, today announced it has named Howard Latham to the newly created position of Vice President of Customers. An 18-year veteran of IBM who also has held leadership positions at emerging growth software companies, Latham will be responsible for all aspects of customer engagement, retention and growth. This includes onboarding, training, account management, customer community building, professional services and support. He will report to Xora President and CEO Anne Bonaparte and work out of the company’s offices in Eagan, Minnesota.

“With 16,000 customers around the world using our market-leading mobile enterprise solutions, Xora has an exciting opportunity to deepen our understanding of customer needs through strategic research and analytics, and to employ both traditional and Internet-enabled community and social strategies to serve and support our customers,” said Bonaparte. “Howard has technology industry and functional knowledge, and leadership skills that inspire loyalty and creativity. In addition, as a certified Six Sigma Black Belt, he has a proven ability to transform customer relationships through disciplined, data-driven strategies and programs.”

Latham joins Xora from API Outsourcing, a cloud-based finance and accounting outsourcing solution leader, where he was Executive Vice President. Previously, he was President and CEO of VISTAinfo, a NASDAQ-traded information provider for the real estate industry, and Vice President and General Manager of Moore Data Management Services. Latham began his career at IBM, where he held sales, service and operational leadership roles, crossing several continents, most recently with the company’s Education and Training business. He has managed projects and operations in several U.S. cities, several cities in India and Minsk, Belarus.

“Xora solutions add tangible value to organizations’ operational performance, which is an ideal foundation for building long-term relationships and world-class experiences with customers,” said Latham. “I am looking forward to helping our customers make informed decisions about deploying Xora and driving its adoption throughout their organizations. We will be expanding teams and systems that promote deep mutual engagement and learning that leads to greater usage of products and business growth with every Xora customer.”

About Xora
A global leader in mobile enterprise applications, only Xora lets organizations turn any mobile device into a productivity tool for their employees in the field that is powerful yet simple to use, can be up and running in minutes and is easy to buy. With Xora, more than 16,000 organizations across three continents save money every day.


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Susan Thomas
Xora, Inc.
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