Winningest Musher in the World Jeff King Comes Out of Retirement After a Good Night’s Sleep

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Four-time Iditarod champion returns to the race after sleeping on a Back Performance mattress from Paramount Sleep

I had no idea what a great night sleep on a Back Performance FE Alaskan King Model could do for me.

Alaska is his home. The Iditarod is his passion. His mattress? The Back Performance mattress from Paramount Sleep. Jeff King, the four-time Iditarod champion who is widely recognized as the “Winningest Musher in the World” has come out of retirement to enter the 40th Iditarod.

“I needed a break. I needed to go spend some time doing some other things,” said King of his one-year hiatus from the race.

One of those things was getting a good night’s sleep.

“I had no idea what a great night sleep on a Back Performance FE Alaskan King Model could do for me,” commented King, the new spokesperson for the Back Performance line of mattresses.

Paramount’s Back Performance mattresses offer a balanced combination of comfort and support for active lifestyles. Advanced coil technologies provide proper posture alignment for a healthy spine while layers of premium zoned foam and Memory Foam respond to the body with pressure-relieving comfort for deep, restorative sleep.

“We developed the Back Performance collection specifically for people like Jeff who lead an active lifestyle. They shouldn’t have to choose between comfort and support,” said Richard Fleck, chief marketing officer of Paramount Sleep.

All Back Performance mattresses offer breathable Memory Foam that molds to an individual’s unique shape, while four distinct models allow for a choice of features.

Back Performance 504—Active Support Technology® features 504 coils made of 13 ¾ gauge steel that allow the mattress to become firmer as weight is applied.

Back Performance FE—Premium foam encasement delivers incredible support and a seating edge that eliminates edge roll-off and provides 20 percent more edge-to-edge sleeping surface.

Back Performance MX—All foam, no springs design offers the ultimate pressure relief and orthopedic support while a high density soy core provides years of eco-friendly durability.

Back Performance PS—800 tempered steel coils encased in individual pockets of high quality, high density fabric deliver pressure relief that’s not only long lasting, but actually conforms to the individual contours of the body.

“We’re thrilled that Jeff, who is the epitome of the active lifestyle, has chosen Paramount’s Back Performance mattress for a good night’s sleep. We look forward to working with him as the collection’s new spokesperson,” commented Fleck.

About Jeff King
As the as the “Winningest Musher in the World,” Jeff King’s victories include not only the 1,049 mile Iditarod Sled Dog Race in 1993, 1996, 1998, and 2006, but also more than two dozen first place finishes in races all across Alaska. During the past 20 years, King has logged more than 100,000 miles on a dog sled. He was inducted into the Iditarod Hall of Fame in 1999 and is a skilled dog trainer who recently spoke at the 2011 International Association of Canine Professionals Conference.

About Paramount Sleep
Paramount Sleep is truly a company of “bedding people,” dedicated to carrying on its legacy of integrity, innovation and American made craftsmanship for more than 80 years. In 2010, the company introduced new brands Nature’s Spa, Quilt o Pedic, and Boutique Hotel and have continued to expand its portfolio with the recent launches of Sleep for Success and A.H. Beard.

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Richard Fleck
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