McCain Foods is fully committed to promoting good nutrition, learning and skills and physical activity.
(PRWEB UK) 4 July 2011
McCain Foods has announced that it will be working with PhunkyFoods, the award-winning schools healthy lifestyles programme, which helps teachers to give curriculum linked lessons in healthy eating and physical activity to primary age schoolchildren.
The company, which employs around 2,000 people in Britain, joins a consortium of Nestlé and Northern Foods in supporting the Harrogate-based programme which was created seven years ago by nutritional consultancy Purely Nutrition.
Bill Bartlett, Corporate Affairs Director for McCain Foods, said: “We are delighted to provide unbranded support for PhunkyFoods’ mission to help children across the country gain a greater understanding of the importance of healthy eating and active lifestyles.
“Many children have very little understanding of where their food even comes from, let alone its nutritional content and, as a responsible food company, we strongly believe we have an important role to play in changing that.”
Mr Bartlett added: “McCain Foods is fully committed to promoting good nutrition, learning and skills and physical activity. We already support a number of initiatives at a local and national level and we welcome the opportunity to strengthen our support in this area still further.”
There are now more than 1,000 schools in England, including seventy-five near McCain’s main UK sites, using the PhunkyFoods programme which subscribes to the National Curriculum.
The programme teaches children up to 11, which is seen as the critical age, healthy lifestyle messages through art, drama, music, play and hands-on food experience.
PhunkyFoods managing director Sorrell Fearnall said she was delighted that PhunkyFoods now had the support of a company as influential as McCain which clearly believed in the values of the programme.
“PhunkyFoods is now supported by a powerful food industry consortium and this will enable the programme to be developed and delivered cost effectively,” she said. “This innovative partnership approach to our work and to delivering public health messages is closely aligned with the Prime Minister’s Big Society values. It is also in tune with Health Secretary Andrew Lansley’s Responsibility Deal between government and industry to make food sold to the public healthier.”
Ms Fearnall added: “Given the severity of the obesity epidemic the PhunkyFoods programme offers an effective solution and could be rolled out to all primary schools in England. Our vision is for all 16,970 primary schools to be running the programme by 2013.”