Warren, NJ (PRWEB) July 05, 2011
Lightspeed Research today announced that Frank Kelly has been promoted to Senior Vice President, Operations, leading client and panel operations in the company’s Americas region.
Kelly, who has been Lightspeed Research’s Senior Vice President, Global Panels, will report to Chris Urinyi, CEO, The Americas. Kelly joined the company in January 2010, and was instrumental in the integration of the TNS 6th dimension and Lightspeed Research online panel businesses, which began with the merger announced in mid-2009.
In his new role, Kelly will more closely align the functions of client operations and panel operations to leverage efficiencies and strengthen the company’s offer to clients. Client operations is the largest team in the Americas and oversees project management, sampling, survey programming, and data processing. Panel operations is responsible for panel recruiting, retention, and quality, and the overall panelist experience.
“Frank’s exceptional depth of experience in panel and operations management make him ideally suited for this role at this critical time, when respondent sourcing and sampling are key focuses as we implement new methods of reaching and surveying consumers,” said Urinyi.
Kelly is a veteran of more than 20 years in the market research industry. Over the past decade, he has worked to build and operate the industry’s leading global panels across Europe, the Americas and Asia Pacific. He held senior management positions with TNS, Greenfield Online and The Nielsen Company after beginning his research career with Colgate Palmolive Company and Sherwin Williams.
About Lightspeed Research
Lightspeed Research (http://www.lightspeedresearch.com) is the market researcher’s choice for digitally accessing and deriving insight from consumer opinions and behaviors whenever, wherever and in whatever segments needed. The industry’s most thorough panelist pre-screening process and large global pool delivers business-ready results quickly and cost-effectively. From proprietary online access panels to specialty panels, custom panels and innovative mobile surveys, Lightspeed Research offers the industry’s highest-quality and most complete combination of qualitative and quantitative online research. This is backed by an expert client operations team that provides a range of data collection services, from sample management and survey design to programming and reporting. Part of Kantar, a division of WPP, Lightspeed Research serves clients and cultivates online panelists across the Americas, Europe and Asia Pacific.
Kantar is one of the world's largest insight, information and consultancy networks. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 28,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies. For further information, please visit us at http://www.kantar.com.