Our commitment is helping online retailers drive sales and marketing ROI, which is why we’re continually innovating and partnering with leading ecommerce platforms like Znode...” says Ross Kramer, CEO of Listrak.
Columbus, OH (PRWEB) July 06, 2011
Listrak, a leading provider of email marketing solutions, and Znode, the industry leader in multi-store ecommerce software, formerly announce their strategic partnership that aims to assist end users in lowering shopping cart abandonment and improving customer engagement. More specifically, the Listrak Shopping Cart Abandonment Solution has been integrated with Znode’s leading ecommerce software platforms Multifront® and Marketplace™. The result is a fully automated, behaviorally triggered remarketing communications solution that prompts abandoners to complete the sale, providing end users with immediate impact to cart conversions and revenue.
”Shopping cart abandonment is real pain point for all online merchants, costing billions per year in lost revenue. Our technology partnership with Listrak now provides our customers a comprehensive integration with our ecommerce platforms that will allow them to recapture lost revenue,” says Vish Vishwanathan, CEO of Znode. “The value of remarketing is fully realized with Listrak’s innovative solutions by way of increased cart conversions and re-engagement techniques that will lead to a very real ROI for our end users.”
Shopping cart abandonment has risen to 71%, as reported by Forrester, translating into an $18 billion issue for online retailers. With 7 out of 10 carts being abandoned, it becomes imperative for online retailers to put a strategy in place to recoup that lost revenue.
“Our commitment is helping online retailers drive sales and marketing ROI, which is why we’re continually innovating and partnering with leading ecommerce platforms like Znode. Providing our automated Shopping Cart Abandonment Solution, integrated with their ecommerce platform, enables merchants to immediately impact online conversions and revenue,” says Ross Kramer, CEO of Listrak.
Znode® is a fast growing, innovative ecommerce software company focused on increasing sales and profit margins for companies who sell online. Our industry leading software Multifront® makes it easy for retailers to launch multiple online stores using a single integrated system. Our revolutionary Marketplace™ software expands your online footprint by enabling your distributors, affiliates, vendors and business partners to quickly setup turnkey stores across web, mobile and other devices.
Listrak helps online retailers reach optimal engagement with their customers by prompting dialog and interaction through email and mobile marketing to increase customer lifetime value. Listrak works with clients like Waterford, Ten Thousand Villages, Wolfgang Puck, PCRichard, La-Z-Boy, and Movies Unlimited to develop engaging email marketing that goes beyond the inbox to the individual, to deliver the extra percent in effectiveness and ROI. Please visit http://www.listrak.com for more information.
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