Toyota Announces Sponsorship of Axon Sports Roll-Out in Australia

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Offers Baseline Tests for Concussion Management to 130 Australia Rules Football Clubs through its Good for Footy Program

Toyota has announced it will sponsor a new initiative that will lead the way in making Australia Rules football safer for footballers at a grassroots level. Toyota will provide the same CogState concussion testing used by the Australian Football League (AFL) clubs to over 25,000 grassroots footballers as part of the Toyota Good for Footy program. Toyota will be working closely with Axon Sports--the exclusive concussion management system of the AFL--to roll-out Baseline concussion testing to more than 130 clubs in the Toyota Good for Footy program.

Toyota Senior Executive Director, Sales & Marketing, David Buttner said, “Supporting the game we all love is a priority for Toyota and Toyota Dealers across Victoria, Southern New South Wales and Tasmania. Supporting the game we love also means keeping it safe. Providing concussion management testing to young players along with much-needed financial support reflects our commitment to safety and continuous improvement in all that Toyota does.”

The Toyota Dealers in Victoria, Southern New South Wales and Tasmania came up with the Good for Footy Program six years ago to support football clubs in their area. Toyota Dealers donate more than $330,000 to grassroots football clubs each year and by the end of the 2011 season the Toyota Good For Footy program will have donated more than $2 million to grassroots clubs in Victoria, Southern New South Wales and Tasmania. More than 130 football clubs benefit from Toyota Dealer support through the Good for Footy program that reaches more than 25,000 players. The necessary funds the Toyota Dealers donate go toward helping improve grounds, fund renovations of clubrooms and purchase equipment, uniforms and medical supplies. To highlight Toyota’s commitment to safety, click on the below link to view a project Toyota has been working on with the NFL. http://www.toyota.com/ideas-for-good/ideas-made-real/football.html

About Axon Sports
Axon Sports is the exclusive concussion management system of the AFL. Axon Sports provides a quick and efficient web-based tool that can assist Doctors in facilitating the safe return of Athletes to the field following a concussion. The Axon Sports Computerized Cognitive Assessment Tool (CCAT) is invaluable for the management of all concussed Athletes, whether they are professional or amateur. The Axon Sports CCAT allows an Athlete to establish a Baseline or "snapshot" of their brain’s speed and accuracy by completing four simple tasks. Repeating the same tasks after Injury identifies any cognitive changes from the Baseline performance. This helps indicate whether the brain has fully recovered from the brain injury and when it is safe for Athletes to return to play. The Axon Sports CCAT, utilizing technology developed by CogState, has been specifically designed to enable use within the community at amateur levels. That same CogState technology has been used by a number of AFL club Doctors for more than five years to help with the management of concussion and this year has been adopted by the AFL Medical Officers Association as part of its revised concussion management practices. To perform an Axon Sports demo cognitive test, visit http://www.axonsports.com and click on the top right hand box:PREVIEW AN AXON SPORTS SAMPLE TEST

About CogState
CogState Ltd specializes in the development and commercialization of rapid, computerized tests of cognition (brain function). To date, CogState has commercialized its technology in two markets--clinical drug trials and concussion management in sport. In the clinical drug trial market, CogState technology and associated services are used by pharmaceutical and biotechnology companies to quantify the effect of drugs or other interventions on human subjects participating in clinical trials. Since sales into the clinical trials market began in 2004, CogState has secured agreements with top pharmaceutical companies including Pfizer, AstraZeneca, GlaxoSmithKline, Merck, Johnson & Johnson, Novartis, Lundbeck, Dainippon Sumitomo, Otsuka, Servier. In the area of sports-related concussion, CogState’s technology has been used by a number of highly regarded institutions and sporting organizations around the world for almost 10 years. Current users include the University of Notre Dame, University of Michigan, English Rugby League, English Jockey Club, and a number of national and international Rugby League and Rugby Union clubs. In Australia, both the AFL and NRL have mandated computerized cognitive testing, using CogState. Axon Sports is a joint venture established by CogState to market CogState’s concussion management technology. CogState owns 50 percent of the issued capital of Axon Sports LLC.
http://www.cogstate.com

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Gretchen Nuckles
gnuckles@axonsports.com
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