Leading Telecommunications Provider KPN Rebuilds Stores and Image with Scala Digital Signage

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KPN, formerly KPN Primafoon, has re-vamped its image and interior design at 105 retail stores across the Netherlands.

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The A-grade features of the Scala solution fit perfectly to the high requirements of the state-of-the-art digital solution within the KPN stores.

KPN, formerly KPN Primafoon, has re-vamped its image and interior design at 105 retail stores across the Netherlands. Transitioning to a more modern look and feel, it required a digital signage solution flexible enough to handle this large-scale project. KPN turned to Scala Certified Partner QYN in 2008 to design an integrated digital network to meet all of its communications and advertising needs.

In the telecommunications business, there are ever-changing offers, phone plans, available upgrades and promotions. This abundance of information can be difficult to present to customers at retail locations. KPN chose QYN and a few specialized partners to design a network that spans more than 500 screens, displaying information on available products and plans, various phone features and current sales promotions.

The most noticeable digital element within the new stores is a portrait-oriented screen in the window facing the street to attract prospective buyers. Inside each store there are three interactive point-of-sale desks. At each desk, two different categories of mobile phones are displayed, ranging from “mobile office” to “youth” phones. Interactive touchscreens are embedded in the desks for each of the six categories, providing the most important information for each phone.

Two interactive kiosks allow customers to browse other products, such as televisions and Internet services. To complete the network, there are three more screens placed at the back of each store displaying relaxing images, commercials and short product promotions.

In addition to providing valuable product and service information, as well as advertising, the new digital network gives people something to focus on in the event they have to wait a few minutes before being helped, decreasing the customer’s perceived waiting time.

“Scala has proven to be the most versatile and stable software in the digital signage arena,” said Ton van Hout, strategic account manager for the Benelux region at Scala. “The A-grade features of the Scala solution fit perfectly to the high requirements of the state-of-the-art digital solution within the KPN stores.”

About KPN
KPN is the leading telecommunications and ICT service provider in The Netherlands, offering wireline and wireless telephony, internet and TV to consumers, end-to-end telecommunications and ICT services to business customers. In Germany and Belgium, KPN pursues a multi-brand strategy in its mobile operations and holds number three market positions through E-Plus and BASE. KPN provides wholesale network services to third parties and operates an efficient IP-based infrastructure with global scale in international wholesale through iBasis. More information: http://www.kpn.com.

About QYN
QYN is specialised in the integration of media technology in the field of Digital Signage and Kiosking. The solutions of QYN are a part of her customer’s business strategy and contribute to obtaining their company objectives. Our applications are found in the following industries: health, retail, events, government, education and public transportation. More information: http://www.qyn.nl.

About Scala
Driving more than 500,000 screens worldwide, Scala is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platforms for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. The company's digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, Warner Brothers, The Life Channel, Rikstoto, Repsol, NorgesGruppen, Audi, ECE Flatmedia, Kaufhof (Metro Group) and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor and Newad, among others. Scala is headquartered near Philadelphia, USA, and has subsidiaries in Canada, The Netherlands, France, Norway, Germany, Japan and India, as well as more than 500 partners in more than 90 countries. More information is available at http://www.scala.com.

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Harry Horn
Scala
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