MediMedia® Health Sponsors Pharmaceutical CRM Forum, Innovative Tools to Enhance Multichannel Marketing and Strategic Sales Models

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MediMedia® Health, a leading provider of promotional health care-related multichannel campaigns, sponsored CBI’s Life Sciences CRM Forum on June 21-22, in Philadelphia, PA.

As a sponsor of this exciting event, MediMedia® Health interacted with other leaders in the pharmaceutical industry discussing flexible CRM tools.

“MediMedia® Health has been helping patients start and stay on therapy through our multichannel solutions for 30 years. With today’s integration of digital and mobile channels, healthcare providers and patients can engage when, where, and how they want,” says Tom Langan, president of MediMedia® Health.

MediMedia® Health’s multichannel solutions, AccessPoint™ and Patient Net™, draw from four core verticals of service offerings: MMH CarePoint™ Point of Care Communications, MMH ReachRx™ Virtual Sales and Contact Center, MMH RxSavings™ Patient Savings Programs, and MMH Direct™ Sampling and Fulfillment. Leveraging historical preference data, managed markets insight, and Krames patient education, MediMedia® Health strengthens brand growth and increases patient loyalty through proven, integrated, and intelligence-driven multi-channel engagements.

About MediMedia® Health: MediMedia® Health is a leading provider of multichannel promotional health care-related campaigns. Committed to optimizing our clients’ promotional efforts, we deliver proven, integrated, intelligence-driven engagements to health care professionals, patients and caregivers. For more than 30 years, pharmaceutical and biotechnology companies have relied on our innovative marketing programs to stimulate brand growth and patient loyalty.

About CBI: CBI, a subsidiary of Advanstar, is the leading provider of market-driven, unbiased conferences for the pharmaceutical, biotechnology, medical device and healthcare industries. CBI offers specialized information presented in interactive formats by thought leaders and regulators.


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Raymond Joske
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