Salt Lake City, UT (PRWEB) July 06, 2011
With pay-per-click advertising from PurePPC.com, Hapari CEO John Curry said his company's sales recently doubled while his costs for doing business went down.
“PurePPC.com has basically dropped the costs of our acquisitions by two-thirds,” Curry said in a telephone interview.
PurePPC.com President Todd Julien said it was a huge win that shows the value of businesses engaging with potential customers on the Internet.
Pay-per-click advertising is the ads you see along the top and down the right-hand side of your Google search results. Clicking these ads takes you to the advertiser’s website where the company sells its products. The advertiser pays each time somebody clicks the ads.
Hapari is a swimwear company that produces modest swimsuits and tankinis. Before PurePPC.com took over online advertising for Hapari about six months ago, the swimwear business paid Google about $30 per pay-per-click sale.
Today Hapari pays about $12.50 per sale with the average value of each sale at about $55.
“[PurePPC.com’s] expertise is well worth the cost,” Curry explained. “I’ve recommended PurePPC.com to close friends and one of them I know has just started with them.”
Curry said he used to do Hapari’s pay-per-click management himself.
“We felt we were doing well on our own,” Curry said.
But results from PurePPC.com over the last six months have been outstanding, he added.
“We weren’t as effective doing it ourselves,” Curry said.
With help from PurePPC.com, the number of visitors to Hapari’s website who actually buy something online has nearly doubled. Hapari hired PurePPC.com last January and the sales conversion rate on the company’s website since then has gone from 1.77 to 3.25 percent, according to Julien.
“This is money in their bank account every time somebody completes a transaction,” Julien explained. “They’re getting more for their money.”
One way PurePPC.com helped increase Hapari’s bottom line was by producing better pay-per-click advertisements that encouraged more people to buy.
“The ad is one of the most important parts because that is what people are going to see,” said MacKenzie Oslund, a pay-per-click specialist at PurePPC.com. “Your ad text has to be compelling so they click on yours instead of somebody else’s.”
Many ads were tested to see which messages made people want to buy, Oslund said.
She said the advertisements were placed on Google and websites associated with the search giant.
“We had a big task at hand. We knew we could lower their costs, but we didn’t know how much,” Oslund said. “We monitored what kind of verbiage was making people buy and now their overall cost per sale is going down. We got it from $30 down to $20 down to $15 and now to $12. I just think the data should speak volumes.”
PurePPC.com provides full service paid search marketing and consulting services to clients all over the world. Unlike other PPC agencies that dabble in multiple services, the team at PurePPC.com focuses on delivering the best results through pay-per-click marketing. PurePPC.com team has managed millions of dollars in PPC spend and has saved its clients hundreds of thousands of dollars in marketing costs.