Furlong PR Adopts Top Gear Approach to Website Design Testing

Share Article

Furlong PR has adopted a Top Gear approach to website design evaluation using metrics borrowed from BBC2 programme.

Furlong PR has adopted a Top Gear approach to website design evaluation using metrics borrowed from BBC2 programme.

The London based PR agency asked their clients to vote whether they thought the new site was ‘sub zero’ ‘cool’ “uncool’ or ‘seriously uncool’.

68% voted the site ‘cool’ and 8% ‘voted it ‘sub zero’. “If our new site was a car, it would be an Alfa Romeo 8C,” said Furlong PR MD, Ross Furlong.

Not everyone was positive about the site however, with 21% saying it was a Renault Megane CC or ‘uncool’. 4% looked at it and saw James May’s Fiat Panda – seriously uncool.

‘OK, so it’s not exactly deep, statistical research but it was fun, engaging, quick to set up and free. We also got loads of helpful comments for improvements” commented Furlong MD, Ross Furlong, whose company specialises in publicity online.

Furlong says that since the relaunch of the site on 23rd May, website traffic has increased by 300% resulting in several new business enquiries.

“It’s the cobbler's shoes syndrome – our old site was, frankly cobbler's” added Furlong, “now we’re keyword optimised with every effective social media channel utilised. Now we’re really walking the talk…in our cobbler's shoes…in the form of a website.”

Furlong PR, who are rated a top 10 UK social media consultancy are based in Floral Street Covent Garden, opposite one of the capital’s oldest pubs - The Lamb & Flag, built in 1623.

“388 years after the Lamb and Flag was built, we built our new website. They don’t even have a website. I don’t know what this means, but it feels significant,” quipped Furlong, who may well have had a couple of pints by this point.

Interestingly, the demographics of the 131 voters showed that younger voters were generally more positive about the site, while the majority of negative votes came from the +45 age category.

The poll can be viewed here: http://linkd.in/jFpi9Y

Furlong PR’s new website can be viewed here: http://www.furlongpr.com/

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Ross Furlong
Visit website