New and Used Car Website ‘Desperate Seller’ Reveals BMW as Most Popular Search for First Half of 2011

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Leading new and used car selling website Desperate Seller has released its latest statistics for 2011, citing BMW and the BMW 3 Series as the most searched manufacturer and model of car during the first half of the year.

The UK’s premier car advertising website has recently released its six-month search statistics, revealing BMW to be the most searched for car manufacturer by DesperateSeller.co.uk users. The data used to compile the DesperateSeller.co.uk Top 20 Car Manufacturers has been collated based on the millions of searches on the website.

Searches for the prestigious German manufacturer’s multitude of car models accounted for 8.77% of all searches performed within DesperateSeller.co.uk during the first half of 2011. This figure demonstrates the popularity of the BMW brand within the DesperateSeller.co.uk network, as the second place Volkswagen manufacturer accounts for 6.54% of the overall search volume – a significant 2% less than BMW in the top spot. Nissan, Audi and Vauxhall also made it into the Top 5, following Volkswagen closely by representing 6.40%, 5.94% and 5.87% of the overall search volume respectively.

DesperateSeller.co.uk’s figures for 2011 also fall in line with wider speculation that BMW 3 Series remains as the UK’s most popular make and model of car - conceivably playing a vital role in placing BMW at the zenith of DesperateSeller.co.uk’s Top 20 Car Manufacturers.

BMW 3 Series Most Popular
Since its launch in 2005, the worldwide production of the BMW 3 Series peaked in 2007, with over 555,200 vehicles manufactured. In 2010, production had fallen to just under 400,000 units, bringing total production of the range to within approximately six and a half million vehicles according to BMW Group’s annual report.

But despite the fall in production, the BMW 3 Series remains as the most purchased and searched for car within the UK. With a respectable residual value, improved emissions, a reputation for high performance, and models within the range obtaining credentials such as ‘Car of the Year’ in 2006 and 2010, the BMW 3 Series continues its reign as one of the most desirable cars for sale, both as a new and previously owned vehicle.

About Desperate Seller
Established in 1999, DesperateSeller.co.uk has grown to become a leading UK resource for the advertising, buying, selling and leasing of new and used cars, with over 200,000 used cars for sale within their exclusive network of car classifieds.

DesperateSeller.co.uk operates via a multi-website car advertising model, providing a cost-efficient and simple ‘Advert Accelerator’ system. The system submits one classified advertisement across a number of websites for a fixed fee, ultimately saving each customer a significant sum of money and increasing the advertisements’ visibility. For those looking to buy used cars, DesperateSeller.co.uk also incorporates an advanced search and compare facility to allow buyers to filter through hundreds of thousands of results to find their perfect car.

To find out more about DesperateSeller.co.uk visit http://www.desperateseller.co.uk

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Russell Berry
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