Twitter Selects Radian6 for Analysis of First Ever Town Hall at the White House

Share Article

Radian6 to analyze questions and conversations Tweeted to #AskObama during Twitter Town Hall at the White House. Analysis of more than one million Tweets from the past eight weeks uncovers what political topics are top of mind with Twitter users today.

“Twitter has changed the way people around the world communicate, with more than 200 million Tweets being sent per day,” said Marcel LeBrun, senior vice president and general manager, Radian6.

Radian6, the leading social media monitoring and engagement platform, will work with Twitter to analyze Tweets and conversations from the White House’s first Twitter Town Hall to uncover key insights into what was discussed, and provide a report of the analysis after the event concludes. The Twitter Town Hall at the White House is scheduled for July 6, 2011 at 2:00 p.m. EDT and will be streamed live from http://askobama.twitter.com. Anyone can submit a question for President Obama by sending a Tweet with the hashtag #AskObama, and people can track the event by following @townhall.

In advance of the Twitter Town Hall at the White House, Twitter analysis by Radian6 reveals that financial security and national protection are the two primary political concerns of Twitter users. Radian6 analyzed 1.2 million Tweets from the past eight weeks to understand what people are saying about four key political topics: national protection, financial security, wellness, and development.

In keeping with the theme of the White House’s Twitter Town Hall, which will focus on jobs and economics, the study found that the economy is a key political concern among Twitter users. Key findings from the study include:

1) The economy is as big a conversation on Twitter as Osama Bin Laden.

  •     The majority of political conversations on Twitter were driven by two topics: national protection (37.8%) and financial security (33.6%).
  •     News of the raid on Osama bin Laden caused the single biggest spike in sustained conversation in Twitter history[1]. The connected news stories around this event drove many of the national protection conversations.

2) President Obama’s speeches drive significant conversation on Twitter.

  •     The largest spikes in the Wellness and Development segments occurred during speeches given by President Obama.
  •     More than half of the 1.2 million political conversations included the keyword “Obama” (56.6%).

3) Men tweet about politics slightly more often than women.

  •     The majority of political conversations on Twitter were driven by men, whose Tweets comprised more than 60 percent of the sample.
  •     Political conversations around the topics of education and volunteer service were split fairly evenly between both male and female contributors.

4) Primary political concerns change with age.

  •     People between the ages of 25 and 34 were more likely to participate in political conversations around fiscal responsibility, ethics and civil rights.
  •     People between the ages of 35 and 44 focused on issues more close to home, like poverty, taxes and family.
  •     Finally, the majority of Tweets for people between the ages of 45 and 54 focused on health care, rural development, seniors and social security. Specifically, the health care conversations discuss the legal implications of the recently passed health care reform law in addition to the benefits this reform may bring to middle class families.[2]

Comments on the News

  •     “Twitter has changed the way people around the world communicate, with more than 200 million Tweets being sent per day,” said Marcel LeBrun, senior vice president and general manager, Radian6. “Radian6‘s social media monitoring technology helps businesses, government agencies and organizations quickly determine the issues and concerns that are relevant to them, and discover key insights into what is top of mind for people today.”

Additional Resources

  •     For more information about Radian6, visit: http://www.radian6.com
  •     Follow @Radian6 on Twitter, or join the discussion by following the hashtag #askobama

About Radian6
Radian6, a salesforce.com company, was founded in 2006 with the idea that companies need to monitor the social web in order to effectively join conversations with customers and prospects. Such conversations have become increasingly critical as more people use social networking sites than e-mail. Radian6’s products include a monitoring platform designed to help users track and analyze their social media efforts, as well as an engagement platform to help companies connect with individuals and communities online. The leading social media monitoring, engagement and insights platform, Radian6 has more than 2,400 customers including Kodak, PepsiCo, and UPS, as well as many of the world’s leading public relations and marketing agencies. For information on Radian6 visit http://www.radian6.com.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Sarah Carver
Radian6
(902) 402-0841
Email >
Visit website