Chicago, IL (PRWEB) July 06, 2011
AndroidTapp http://www.androidtapp.com and its parent company, AsSeenOnPhone Inc. http://www.asseenonphone.com, have released a detailed analysis of the statistics behind Amazon’s Free App of the Day program.
The report found here http://ow.ly/5wwfD included several interesting conclusions about the value implemented by Amazon's program. To date, Amazon has given away more than 100 apps, with an average retail value of around $2.36, for more than $230 so far this year. If they continue to release apps at this pace and price range, for 365 free apps per year, this could result in a savings of nearly $900 for the consumer. This breaks down to $71.38 per month, or $16.47 per week if the consumer were to download and use every free app provided.
“We are seeing evidence of how multiple competitive app marketplaces can benefit consumers”, said Antonio Wells, co-founder and chief editor for AsSeenOnPhone™. “Even if customers only downloaded the free apps every day, it would be equivalent to what some pay annually to their wireless carrier; another perk for purchasing an Android phone or tablet.”
The report also found that, while many users come to Amazon simply to “kick the tires” of the free apps, around 72 percent spend $1-$10 per month on apps in the market, in addition to the free downloads. Twenty-four percent of those apps given away have Amazon’s exclusive Test Drive feature on its web site, which allows visitors to see the app and try it out on their computer screen before purchasing, a feature that is, from the report, gaining in popularity.
A full 57 percent of the apps consumers are downloading from the Amazon marketplace are games, including several exclusive to Amazon, such as the recent Popcap Games launch of Chuzzle, Plants vs Zombies and Peggle. The next closest categories, at eight and nine percent respectively, are productivity apps and utilities.
In an internal AndroidTapp.com poll, users noted that they are merely “satisfied” with the Amazon App Store overall, however, versus “very satisfied” with Google’s own Android Marketplace. Overall app selection and the ease of purchase were the two reasons cited most often for the difference, as well as a frustration from international consumers that the Amazon App Store is only available in the United States currently.
For its part, AndroidTapp.com is looking to provide consumers with the same detailed level of knowledge about the free apps as it does the apps on the Android Marketplace, with the same rigorous review process being applied to each one by a dedicated team of writers.
“AndroidTapp.com Android app review service is committed to thoroughly evaluating Amazon’s free app of the day, to help consumers confidently know of the pros and cons of Android apps before downloading. As we have seen on rare occasions Amazon swap the daily free app due to poor user reviews,” said Wells.
AndroidTapp.com is the world’s leader in consumer reviews of mobile application software for Google’s Android operating system. Additionally featuring Android phone & tablet reviews, news, app recommendations, interviews with mobile application developers, and help support for consumers.
About As Seen On Phone
AsSeenOnPhone™ brings the latest mobile news, mobile app recommendations and more to its international audience of avid mobile users. Through ASOP, members also receive special offers and giveaway contests as well as training and educational seminars and even tuition incentives for students. When consumers seek timely information about their smartphone or mobile device, they look to ASOP, where they’ll find All Things Mobile In Your Life™.
Through our global network, we reach millions of tech and mobile consumers on a daily and monthly basis. We engage our members with quality content and social media. We influence user-buying decisions through reviews and recommendations.
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