Miami, FL (PRWEB) July 05, 2011
Boston based web company SoLatina announced today the launch of its blog; an online community created to cater to the growing population of single Latina mothers in the U.S. Designed in direct response to the company’s research into what single Latina mothers really desire, SoLatina addresses the needs of these women whose cultural and socio-economic situations are vastly distinct from other mother demographics.
“The idea for SoLatina was born after dating a young Dominican woman who was a single mom. After seeing firsthand the challenges that she faced on a day to day basis, it occurred to me that it would be beneficial for all single Latina mothers to have access to a one-stop community online where advice and support from moms like themselves and experts in relevant fields are made readily available to them,” said David Temkin, Founder of SoLatina. “Other websites targeting mothers are beneficial, but research shows that mothers of Hispanic ethnicity, especially single ones, are under-represented. SoLatina is filling that void by providing resources and a platform for a tighter niche community.”
Research shows that although Latinas are extremely family-oriented, nearly half of children (46%) born to U.S. Latina mothers are born out of wedlock (Terra). Because these mothers tend to be younger, they are also early adopters of the latest blogging and social networking technologies. However, despite their growing presence online, a study by Sophia Mind found that nearly 79% of Latinas say current social networks lack content that is relevant to them.
Enter SoLatina. Currently serving as an interactive blog, the community is being monitored and maintained daily by a dynamic group of Latina moms from all over the country, who in essence fall under the same demographic category that the company is targeting. With its community built solely on word-of-mouth referrals, SoLatina supplies a need that until now wasn’t being fulfilled. The blog has already received an extremely strong response, while SoLatina’s Facebook page has 50K fans to date.
Temkin explains, “There is a great desire from our members to support and help one another. One of the ways that our platform will continue providing value in the future is by matching older mothers with younger moms who are in need of a ‘big sister/little sister’ mentoring type of relationship. We’re very excited about this feature. SoLatina is a community in the truest sense of the word.”
On its blog and Facebook page, SoLatina offers a directory of resources, a listing of child product recalls, professional advice, product reviews, giveaways and more. One of the more popular features is “Ask The Professional,” where moms can ask questions to certified psychologists, pediatricians, lawyers and sexual health experts, who are all Latinas themselves. Whereas a mother may not have access to a qualified lawyer, she can visit SoLatina and ask the sites’ experts.
Seeking to extend its resources for Latina moms offline as well, SoLatina launched the first annual “SoLatina Achievement Award” in partnership with the YWCA of Greater Lawrence, MA. In May of this year, SoLatina gave away laptops to two teen moms in the YWCA’s Teen Living Program. Additionally, they donated $1,000 to the program and sponsored an amusement park outing for all of its single moms.
What SoLatina prides itself on, however, is being a platform for information, opinions and, most importantly, support. Each day SoLatina posts a “Question Of The Day” which is asked by one of the mothers. The conversations, ranging from the challenges mothers face when raising biracial children to whether getting married is the ultimate way of proving your love, have extremely high levels of engagement as most of the questions usually receive at least 100 comments. The blog is a precursor to the fully operational SoLatina.com website which will include additional features and is estimated to launch by the end of 2011.
Founded in 2010, SoLatina is an informative and supportive online community for single Latina mothers in the U.S. SoLatina’s mission is to give single Latina mothers an outlet where they can communicate with each other for support, and exchange information and ideas. SoLatina provides value by offering a directory of resources, access to free advice from Latina psychologists, pediatricians, sexual health experts and attorneys, a mentoring program, and a platform where young women can receive support and advice from other Latina moms like themselves. SoLatina is a limited liability company located in Boston, Massachusetts. For more information, visit: http://www.SoLatina.com/blog.