Persil Cleaner Planet Plan Turns Focus To Saving Water

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New Zealand’s #1 laundry detergent launches plan to halve the environmental impact of doing laundry. Persil has announced a commitment to achieve a 50% reduction in water usage across the entire lifecycle of Persil products by 2020. The goal is part of Persil’s Cleaner Planet Plan, which is working towards reducing the environmental impact of its laundry products from raw materials sourcing through to consumer use and disposal.

The Cleaner Planet Plan is being fronted by well-known Kiwi mum Greer Robson-Kirk, who is encouraging New Zealanders to make some small changes in the laundry to create big change.

Robson-Kirk says, “It’s been interesting for me to learn that New Zealanders do around 390 million loads of laundry every year. That’s 390 million opportunities to take small steps at home to save water, energy and packaging that can mean a big difference for the planet. ”

In order to improve water efficiency, Persil is encouraging households to wash full loads with Small & Mighty washing products, as the concentrated formulas use less water to manufacture. In the first year of launching the concentrated formals alone, Persil saved around 1.3 million litres of washing liquid.

For further water savings, Persil advises using a short or eco wash cycle, which could save up to 50% of the water used in a regular wash*. If all New Zealand households washed with short or eco cycles, the result would be a savings of 39 billion litres of water a year, which is just over 15 thousand Olympic swimming pools.

“As a busy mum I know that the key when you’re doing your laundry is results! The great thing for me is knowing I can make some small changes like doing full loads on the short cycle, without compromising on wash performance. Persil gets my family’s clothes clean, while treading lighter on the planet.”

Every small step you take in the laundry can make a big difference when it comes to water conservation. Visit for more tips on how to save water and information about Persil’s Cleaner Planet Plan.

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About Unilever
Unilever is Food Industry Leader in the Dow Jones Sustainability World Indexes for the 12th year running. We are included in the FTSE4Good Index Series and attained a top environmental score of 5, leading to inclusion in the FTSE4Good Environmental Leaders Europe 40 Index. We are also ranked 7th in the Global 100 Most Sustainable Corporations in the World, a list compiled by Corporate Knights Magazine. We achieved Platinum Plus standard in the UK’s Business in the Community Corporate Responsibility Index 2009, and were named Company of the Year in 2010.

Unilever works to create a better future every day. We help people feel good, look good and get more out of life with brands and services that are good for them and good for others.

Unilever is one of the world’s leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 180. Consumers buy 170bn Unilever packs around the world every year, and our products are used over two billion times a day.

Our portfolio includes some of the world’s best known and most loved brands including twelve €1 billion brands, and global leadership in many categories in which we operate. The portfolio features iconic brands such as: Continental, Lipton, Dove, Vaseline, Persil, Jif and Rexona.

We have around 167,000 employees in over 100 countries, and generated annual sales of €44.3 billion in 2010. For more information about Unilever and its brands, please visit


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Jenna Drinkwater
Spark PR
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