The hands-on learning opportunity applying strategic and creative theory to a fully developed advertising campaign is invaluable.
Lexington, KY (PRWEB) July 06, 2011
eCampus.com, a leading online textbook retailer, joined forces with Best New Ad Ltd. to give college students the opportunity to work on an advertising project for a real company. eCampus.com is currently sponsoring four separate projects—one video, one audio, and two print ads—with dozens of universities across several states.
Once the students make their submissions, a winner will be determined for each of the four projects based on the assignment details. Each winner chosen will receive a cash prize to provide incentive and several other submissions will receive honorable mention. More valuable than the possible prizes, however, are the advantages of participating in a real-world marketing experience.
Every college attempts to provide their students with a curriculum that prepares them for life in the business world and a Best New Ad contest does just that. Craig Wood, an Indiana University Advertising professor whose class worked on the project, stated, “Working directly with eCampus.com through the Best New Ad contest provided students with a real-world experience in developing creative strategies and concepts for an actual client and service that was relevant to their everyday life. The Skype-powered business briefing provided by eCampus.com thoroughly immersed the students in the business and marketing communication issues and needs of the company. It set the foundation to develop an integrated communication plan that included television, radio, and print. The hands-on learning opportunity applying strategic and creative theory to a fully developed advertising campaign is invaluable.” Students are not the only ones benefiting from the competition as it is mutually advantageous for the sponsoring company.
As an online textbook retailer, eCampus.com’s target demographic dovetails with the competition’s participants, who are all college students. Collaborating with Best New Ad Ltd. offers active engagement with the young adult demographic and provides the opportunity to tap into the creativity and perspective of today’s students and tomorrow’s leaders.
eCampus.com has enjoyed working with Best New Ad Ltd. to bring students this valuable opportunity and looks forward to seeing what the bright minds of tomorrow produce.
eCampus.com is a leader in the online textbook retail market. Established in 1999, eCampus.com initially built its business around new and used textbooks, but has quickly grown into one of the largest online stores to offer all textbook buying options including textbook rental for college and high school students. eCampus.com’s mission is to provide the easiest, fastest and cheapest way for college and university students to buy textbooks, rent textbooks and sell textbooks on the internet.
About Best New Ad Ltd.
Best New Ad Ltd. creates partnerships between businesses and college professors/students. The participating companies engage the students by assigning a ‘real life’ video, audio and/or print advertising project. The assignments are in the form of a competition to see which students can create the Best New Ad for that business. The projects are uploaded to the Best New Ad website (http://www.bestnewad.com) where they are viewed, rated, and shared with thousands of other students. After the assignment deadline, the company sponsor determines which is the “best new ad” in each category and then awards a prize.