Lady of America’s Ab Crunch Challenge Surpasses $450,000 Fundraising Mark for St. Jude Children’s Research Hospital®

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2011 Event Raised $47,000 For The Hospital


It was another successful year for Lady of America’s annual Ab Crunch Challenge™. This year’s fundraiser raised $47,000 for St. Jude Children’s Research Hospital®, one of the world’s premier pediatric cancer research centers. Since partnering with St. Jude in 2008, Lady of America has raised more than $450,000 as part of a $1 million commitment.

For the past four years, more than 15,000 women have collectively joined together in more than 67 cities across the country to perform an average of 2,500 ab crunches at Lady of America fitness centers — Lady of America, LOA Fitness for Women, HCOA Fitness and Ladies Workout Express — during the one-hour event. This year’s Ab Crunch Challenge™ was held on March 26 in 67 clubs nationwide and approximately 4,000 women participated.

“We continue to be awed by the dedication of our members and the local communities across the country that, year after year, come out and support this cause,” said Toni Negas, marketing director for Lady of America.

Created in 2007 by Lady of America franchisee Tony Parziale as a small philanthropic event for his members at Ladies Workout Express in Hamilton, NJ, the Ab Crunch Challenge™ has grown into a national program for Lady of America Franchise Corporation.

Each year members and non-members are invited to participate in a free six-week training program at local Lady of America, Ladies Workout Express, HCOA Fitness or LOA Fitness for Women locations to prepare for the Ab Crunch Challenge™. While training, the women also raise funds for St. Jude through sponsorships from family, friends, neighbors, local businesses and co-workers.

The money raised helps St. Jude fulfill its mission to find cures for kids suffering from cancer and other diseases. St. Jude accomplishes its mission by combining world-class research with first-class patient care. In fact, St. Jude has helped push the survival rate of childhood cancers from 20 percent in 1962 to 80 percent today. And, the survival rate for the most common form of childhood cancer, acute lymphoblasticl Leukemia, has risen from just 4 percent in 1962 to 94 percent today. Consistent with the vision of the hospital’s founder Danny Thomas, no child is denied treatment based on a family’s ability to pay.
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About Lady of America
For more than 27 years, Lady of America Franchise Corporation (LOAFC) has been an innovator in the constantly evolving business of women’s fitness. LOAFC was established in 1984 with the goal of providing a safe and rewarding environment to women working on their fitness and lifestyle goals while enjoying the company and support of other women. The company continues to host fun fitness and exercise challenges. Today, LOAFC is the world’s largest full-service chain of women’s fitness centers with over 200 franchises in operation across 45 states and nine countries under the brands; LOA Fitness for Women, Lady of America, Ladies Workout Express, Workout Express and HCOA Fitness.


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Toni Negas
Lady of America
800-833-5239 7833
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