Red Ant Expands Into Dublin, Rio, Sao Paulo

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Following a number of years successfully building its business in the UK, digital strategy agency Red Ant has strengthened its global presence by opening offices in the Republic of Ireland and Brazil.

Heads of Digital for Red Ant Brazil - Bernardo Carvalho and Red Ant Ireland - Sarah McDevitt

Bernardo Carvalho (Red Ant Brazil) and Sarah McDevitt (Red Ant Ireland)

There are tremendous opportunities in Brazil and the Republic of Ireland – new digital markets which have shown themselves to have a lot of potential.

Sarah McDevitt heads up Red Ant’s operations in the Republic of Ireland. Formerly Head of Digital at Group-M agency MEC, she has a wealth of experience across clients in entertainment, retail, finance and eCommerce:

‘Red Ant is easily the most exciting agency in digital right now, something I very much want to be a part of and bring to the Irish market. Digital strategy is not just an idea that lives online. It’s an idea developed using insight, grown using the correct engagement and a success because it can be measured. That’s what I believe in and what Red Ant delivers. I want to make Irish Marketing Managers and Brand Managers the heroes of their own brands’ digital fairy tale.’

Red Ant Rio and Sao Paulo

Bernardo Carvalho heads the team in Rio and Sao Paulo, with a background in project management and account direction for major brands at DDB, Agency Republic and TMW:
‘The appetite for digital in Brazil is growing by the day, and Red Ant is in exactly the right position to take hold of the market and make a real impact. There’s already a buzz in Rio about us – people are genuinely excited about what we’re going to do. I can’t think of a better time or place to get involved in the Latin American digital revolution.’

Red Ant CEO Dan Mortimer says: ‘Red Ant has just seen an unprecedented period of growth in the UK – we’ve set up mobile and video divisions in London and taken on a range of new high-profile clients – and, thanks to the way we actively share knowledge and expertise, people across the globe are starting to sit up and take notice. There are tremendous opportunities in Brazil and the Republic of Ireland –these are new digital markets which have shown themselves to have a lot of potential. And, with Sarah and Bernardo at the helm, we’ve got some very talented people perfectly placed to take Red Ant global.’

About Red Ant

Established in 1999 and with an in-house team of full-time digital experts, Red Ant is a digital strategy agency delivering return on investment solutions to meet business objectives and campaign aims. Using a four-stage approach – planning, creating, actualising and evaluating – Red Ant develops digital strategies which enable clients to listen to customers, talk to potential clients, engage with relevant audiences and increase revenue opportunities at every stage.

Red Ant has authored a series of major whitepapers which have attracted worldwide interest, including Planning and Managing a Digital Strategy and Going Mobile - a How-to Guide, which are available for download free of charge:

For more information, visit


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Gemma Mahoney - Strategy Director
Red Ant
0845 459 3333
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