Smartphones and Tablets Replacing Alarm Clocks, GPS Devices & Digital Cameras, According to Mobile Survey

A recent mobile survey conducted by Prosper Mobile Insights™ included 149 smartphone and tablet users from the SSI Panel who completed the survey on their devices. The survey was collected from 6/22 - 6/27/11. 41% of the sample was male while 59% was female, and the average age of the sample was 39. The data reveals that many consumers are replacing “older” technology devices with smartphones and tablets, and the majority would be comfortable using their smartphone or tablet like a credit card to make purchases in a store.

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Over half of smartphone and tablet owners say they would be somewhat or very comfortable using their device to make a purchase in a store.

Worthington, OH (PRWEB) July 06, 2011

Smartphones and tablets, loaded with features and apps, are replacing other technology devices for many consumers, according to a recent mobile survey conducted by Prosper Mobile Insights™ among smartphone and tablet users on their devices. A majority of smartphone/tablet users say their mobile device has replaced a traditional alarm clock (61.1%) and a GPS device (52.3%). 4 in 10 smartphone/tablet users say their mobile device has replaced a digital camera (44.3%), a personal planner (41.6%) and a landline phone (40.3%). More than a third no longer need a separate MP3 player (37.6%) or a video camera (34.2%).

Replaced by Smartphone or Tablet

Alarm Clock: 61.1%
GPS: 52.3%
Digital camera: 44.3%
Personal planner: 41.6%
Landline phone: 40.3%
MP3 Player: 37.6%
Video Camera: 34.2%
Newspaper: 28.2%
Radio: 27.5%
Desktop/Laptop Computer: 24.2%
Gaming device: 20.8%
Books: 20.1%
Internet service at home: 19.5%
DVD Player: 14.1%

Source: Prosper Mobile Insights™ Mobile Survey, June-11

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It is no surprise that smartphones and tablets can easily take the place of other devices or media outlets, but can they replace a wallet? 57.7% of smartphone and tablet owners say they would be somewhat or very comfortable using their device to make a purchase in a store. 22.8% are unsure while 19.5% would be not at all or not very comfortable using this new “swipe technology.”

Despite innovative new gadgets, thousands of apps and a growing number of uses for new mobile devices, consumers still say reliable service is key. A vast majority (77.9%) of smartphone/tablet users say the best service is more important than the newest technology (22.1%).

Contact:
Prosper Mobile Insights™
Chrissy Wissinger
Chrissy(at)bigresearch(dot)com
Randi Honkonen
Randi(at)bigresearch(dot)com
614-846-0146

Prosper Mobile Insights™ is a trademark of Prosper Business Development, Corp.

SSI
Ilene Siegalovsky
Ilene_Siegalovsky(at)surveysampling(dot)com
203-567-7230

Survey Sampling International (http://www.surveysampling.com) is the premier global provider of sampling solutions for survey research. SSI reaches respondents in 72 countries via Internet, telephone and mobile/wireless. Client services include questionnaire design consultation, programming and hosting, and data processing. SSI serves more than 2,000 clients, including 48 of the top 50 research organizations. Founded in 1977, SSI has 17 offices in 15 countries.

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