Whole Foods Market Picks ASTRALCOM to Help Cultivate Customer Loyalty

Share Article

To be Among First Markets Using a Geofence to Reward Customers on their Mobile Devices

We were looking for a way to reward loyal customers by enabling them to receive location-based incentives, on their way in to the store, or when they are nearby and the solution that ASTRALCOM has meets this objective nicely.

ASTRALCOM, LLC today announced that they had recently been picked by Whole Foods Market in Long Beach to help implement a customer loyalty program designed to reward customers on their handheld devices before they arrive at the market.

ASTRALCOM, an Integrated Media Services Organization (IMSO), was formed in 1996 and provides professional consulting and development services in web, search, social, mobile and print to a wide variety of business-to-consumer, business-to-business and government and civic entities.

Whole Foods Market in Long Beach will be one of the first markets in the country to implement geofence technology to reward customers on the go – right from their mobile devices. A geofence is essentially a virtual perimeter around a building, location or geo-coordinate using a location-based service. Consumers that cross that virtual perimeter receive an instant message relative to that business, location or coordinate; right on their mobile devices and in real-time.

In the case of Whole Foods Market, customers who opt-in for the promotion - and who are within proximity of the market - currently receive an introductory notice, within their mobile device, offering customers a free “Support Local” reusable shopping bag when they spend $35 or more on their in-store purchase.

“We were looking for a way to reward loyal customers by enabling them to receive location-based incentives, on their way in to the store, or when they are nearby and the solution that ASTRALCOM has meets this objective nicely,” explained Adrienne Peters Marketing Supervisor at Whole Foods Market Long Beach.

Using proximity based marketing tools, like the geofence, helps create unique experiences that engage customers and that can reward them,” stated Richard Bergér, VP of E-Business at ASTRALCOM.

“We’re looking forward to being able to build stronger relationships with our customers and a geofence helps us build stronger relationships with our customers by inviting them in for special rewards,” added Ms. Peters.

Whole Foods Market is the latest local business to adopt ASTRALCOM’s geofence business development tool. McKenna’s on the Bay and Delius Restaurant are recent adopters and in late 2010, ASTRALCOM worked with the City of Long Beach Parking Division, the Long Beach Airport, The Westin, the Aquarium of the Pacific and several other local businesses in a city-wide location-based geofence program.

Visit http://tinyurl.com/WholeFoodsMarketGeofence.

About Whole Foods Market®
Founded in 1980 in Austin, Texas, Whole Foods Market [wholefoodsmarket.com], is the leading natural and organic food retailer. As America’s first national certified organic grocer, Whole Foods Market was named “America’s Healthiest Grocery Store” by Health magazine. The company’s motto, “Whole Foods, Whole People, Whole Planet”™ captures its mission to ensure customer satisfaction and health, Team Member excellence and happiness, enhanced shareholder value, community support and environmental improvement. Thanks to the company’s nearly 60,000 Team Members, Whole Foods Market has been ranked as one of the “100 Best Companies to Work For” in America by FORTUNE magazine for 14 consecutive years. In fiscal year 2010, the company had sales of more than $9 billion and currently has more than 300 stores in the United States, Canada and the United Kingdom.

About ASTRALCOM®                                                
http://www.astralcom.com ASTRALCOM Digital Business Solutions is a digital business solution provider that creates and develops strategic Internet and e-business implementations using web development, mobile phone applications, e-commerce, search marketing, social media, virtual world deployments, social intelligence messaging, customer experience management and business growth tactics. ASTRALCOM is a multiple award-winning business and has been named as one of the Top 10 Most Dependable Web Design Forms in California.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Richard Bergér, VP of E-Business
Visit website