15,000 Expected to Attend PrimeTime Sports FreeYouth Sports and Wellness EXPO in Frisco, Texas on July 27

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Special Guests, Prizes, Entertainment and more On Tap for Young Athletes, their Parents and Coaches.

“PrimeTime Sports is about developing young athletes," said CEO David Stephens. "More importantly, we are about encouraging young people to reach for excellence."

PrimeTime Sports, The Best Game In Town, is excited to announce the 2011 Play Hard, Live Well! Youth Sports and Wellness Expo to be held at the Frisco Convention Center on July 27. Made possible with generous support from Dunkin’ Donuts, Powerade and many other sponsors, Play Hard, Live Well! is the official kick-off of the 11th Annual PrimeTime Sports National Basketball Championship.

This free day of family fun kicks off with Dunkin’ Donuts “Morning Dunk” at 9am and the fun continues until 8pm. The Main Stage, hosted by professional comedian Brently Helibron, kicks off with a free presentation on college recruiting by the National Collegiate Scouting Association and continues with presentations and mini-clinics by:

  •     former NBA Player and Coach JOHN LUCAS
  •     POINT 3 GEAR – the only gear made for basketball
  •     shot analysis by NOAH BASKETBALL
  •     training aide PERFECT JUMPER
  •     fundraising tips from TRIQUEST Fundraising
  •     “The Rhythm of the Game” by master tap dancer MATT SHIELDS

Attendees will also have the opportunity to meet Basketball Hall-of Famer and current NBA Coach of the Dallas Mavericks’ D-League team the Texas Legends Nancy Lieberman, and win prizes including an XBOX with Kinect, basketball gear from POWERADE PLAY, a $5,000 fundraising package from TriQuest, cabana passes to Hawaiian Falls, and much, much more.

The PrimeTime Sports National Basketball Championship is the largest and fastest-growing single-venue youth championship in the nation. Almost 700 teams are expected to compete this year in the North Texas area, with over 25,000 coaches, players, parents and fans in attendance.

“PrimeTime Sports is about developing young athletes," said CEO David Stephens. "More importantly, we are about encouraging young people to reach for excellence. Commitment, dedication, hard work, team before self, these are the things you learn in competitive athletics. We are excited to show our players that these qualities apply in the real world as well, and these are the qualities that distinguish you from others.”

The 2011 Play Hard Live Well! Expo is sponsored by: Dunkin’ Donuts, Powerade Play, Nancy Lieberman Basketball Camps, Division One Wear, Noah Basketball, NCSA, C9 by Champion for Target, TriQuest Fundraising, Tournament Scoop, Point 3 Gear, and Otis Spunkmeyer.

Samaritan’s Feet will be collecting $5 donations throughout the day to purchase shoes for those in need.

Main Stage Schedule (subject to change):

10:00 am – National Collegiate Scouting Association
11:00 am – Perfect Jump
Noon – Noah Basketball
1:00 pm – Point 3 Gear
2:00 pm – John Lucas
3:00 pm – Court Grip
4:00 pm – Division One Wear
5:00 pm – TriQuest Fundraising
6:00 pm – Noah Basketball
7:00 pm – Matt Shields

Prize drawings at 10 minutes to the hour 9:50 pm – 7:50 pm
5:00 – 6:00 pm Nancy Lieberman autograph session, Booth 219

PrimeTime Sports Play Hard Live Well! Youth Sports and Wellness Expo
9:00 a.m. to 8:00 p.m., Wednesday, July 27, 2011
Embassy Suites Dallas-Frisco Hotel: 7600 John Q. Hammons Drive, Frisco, TX 75034



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Victoria Osborne
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