Simplexity Launches Fry’s Electronics’ Online Cell Phone Store

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Simplexity, the Internet’s leading authorized retailer of cell phones and service plans, today announced that it has built and successfully launched Fry’s Wireless (http://www.fryswireless.com), the online wireless store for Fry’s Electronics. This Simplexity-powered site features the same great savings and amazing selection of cell phones and services as Fry’s retail stores with the added convenience of shopping online from anywhere.

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Simplexity’s fully customizable turn-key solution for selling and activating cell phones and service plans online is second to none and we are excited to deliver our seamless shopping experience to Fry’s and the millions of people who shop on Frys.com

Simplexity, the Internet’s leading authorized retailer of cell phones and service plans, today announced that it has built and successfully launched Fry’s Wireless (http://www.fryswireless.com), the online wireless store for Fry’s Electronics. This Simplexity-powered site features the same great savings and amazing selection of cell phones and services as Fry’s retail stores with the added convenience of shopping online from anywhere.

Fry’s Wireless provides an easy way to shop for cell phones at affordable and competitive prices. The site utilizes Simplexity’s fully integrated e-commerce platform that incorporates secure shopping, rapid activation, complete order fulfillment, as well as real-time order status and tracking. With just a few mouse clicks, visitors to Frys.com can now quickly and easily shop for the latest wireless devices including popular Android-powered smartphones from top handset manufacturers such as HTC, LG, Samsung, Motorola and more. Guests will even have access to special online-only wireless promotions.

“Simplexity’s fully customizable turn-key solution for selling and activating cell phones and service plans online is second to none and we are excited to deliver our seamless shopping experience to Fry’s and the millions of people who shop on Frys.com,” said Marc Tolkov, senior director of business development, Simplexity.

Today’s announcement highlights Simplexity’s continued leadership as the online manager for cell phone stores belonging to the nation’s top retailers. Its e-commerce platform unites first-in-class merchandising, provisioning, procurement, customer care, fulfillment and billing operations into a single state-of-the-art system for selling and activating cell phones and home services.

About Simplexity
Simplexity is the Internet’s leading retailer of cell phones and wireless plans. Simplexity’s technology solutions include merchandising, procurement, customer service, billing, customer relationship marketing, order processing and cell phone activations for the top carriers in the United States. Simplexity operates private label websites for some of the largest names in retail, including RadioShack, Target, Sears, Kmart and HP, as well as the popular website Wirefly (http://www.wirefly.com), the leading cell phone and wireless plan comparison shopping site. For more information about the company, its products and services, visit the Simplexity corporate website at http://www.simplexity.com.

About Fry's Electronics, Inc.
Based in San Jose, Calif., Fry’s was founded as a Silicon Valley retail electronics store to provide a one-stop-shopping environment for the hi-tech professional. Fry’s continues to keep hi-tech professionals supplied with products representing the latest technological trends and advances in the personal computer marketplace. Fry’s retails over 50,000 electronics items within each store, now totaling 34. There are currently 8 stores in Northern California, 9 stores in Southern California, 8 stores in Texas, 2 stores in Arizona and Georgia, and 1 store each in Oregon, Nevada, Washington, Illinois, and Indiana. The Stores range in size from 50,000 to over 180,000 square feet. Fry’s also provides customers with added shopping opportunities via its on line center at http://www.Frys.com.

Contact
Megan Murray
Simplexity
703.657.4102
mmurray@simplexity.com

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Megan Murray
Wirefly
703-657-4102
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