Napa Valley, CA (PRWEB) July 08, 2011
Westsong Publishing announces the release of its new paperback book "Everybody's Guide to the Magical World of QR Codes."
As author Mick Winter says, "Imagine you could use your mobile phone to scan an image, and instantly summon any information you wished. It would be like having a magic lamp. You see a movie poster and wonder if the movie is worth seeing. Zap! You're watching the movie's trailer. You see a restaurant menu and wonder about the food. Zap! You're reading reviews from people who ate there. You're at a subway stop. Zap! You're seeing the actual arrival time of the next train. You see a magazine ad for a product and want to buy it. Zap! You've placed the order."
How does this magic happen? With something called a QR Code. Those who operate a business, non-profit organization, museum, art gallery, school or government agency will absolutely want to know how to use QR Codes.
QR Codes are two-dimensional barcodes developed in 1994 by Denso-Wave (a subsidiary of Toyota) in Japan. Although commonly used in Japan and South Korea and increasingly in Europe, QR codes are just now appearing in the United States. The codes can contain data which, when scanned with a smartphone's barcode reader, will create an automatic connection to a website. Other data in QR codes can include contact information, links to audio or video, phone numbers, email addresses, and purchases and their payments.
This book will tell marketers how they can use QR Codes to attract, assist, hang on to and please their customers or visitors. If readers want to know how to use them for personal, educational or governmental use, they'll learn that, too.
They're free. They're fun. They're useful. At this time of economic recession, QR Codes offer businesses a new and effective marketing technique. They have an opportunity to be among the first to take advantage of this exciting new tool.
About the Author
Mick Winter has been selected to write user manuals for major software publishers due to his ability to translate technical language into clear, easy-to-understand English. His previous books cover such subjects as travel and sustainability. Winter holds a recent Master of Arts degree in Creative Media from the University of Brighton and lives in California's Napa Valley.
Scan Me is now available through local bookstores, Amazon.com, Barnes & Noble (bn.com), as an Amazon Kindle book, and at http://www.scanmebook.com. Retailers may order through Ingram and Baker & Taylor.
Scan Me - Everybody's Guide to the Magical World of QR Codes
Author: Mick Winter
Westsong Publishing - http://www.westsongpublishing.com
Paperback - 6" x 9" - 144 pages
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