Safe Auto Insurance Begins Casting for Do the Jingle Contest

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Winner Will Receive $5,000.00 Cash and Featured Role in Safe Auto Television Commercial

Safe Auto Insurance, a Columbus, Ohio auto insurance carrier, will soon begin casting for the 2012 edition of its annual “Do the Jingle” contest. The Safe Auto team will visit seven different cities in search of this year’s most entertaining performer. The grand prize winner will receive a cash prize of $5,000.00, and a featured role in a Safe Auto television commercial.

Chicago, Myrtle Beach and Philadelphia are first on the list, with Phoenix, Houston, Nashville and Columbus casting calls later this fall. The tour will stop in each city to film contestants singing their own unique version of the famous 1-800-SAFEAUTO jingle on the following dates:

Chicago:     July 15-16, 2011
Myrtle Beach:     August 4-5, 2011
Philadelphia:     August 5-7, 2011
Phoenix:     September 8-10, 2011
Houston:     October 7-9, 2011
Nashville:     October 22-23, 2011
Columbus:     November 5-6, 2011

With the popularity of Safe Auto’s well-known jingle (viewable at http://youtu.be/wdSaMv_tIss), the contest has been a great success for the past three years. The “Do the Jingle” contest allows entrants to create and film their own renditions of the jingle, which will then be posted on the company’s website and its YouTube page (http://www.youtube.com/user/LegalForLess). After viewing submissions, fans can vote for their favorites on the Safe Auto Do the Jingle website (http://www.safeauto.com/dothejingle/) until the end of January 2012. For official rules, visit:
http://www.safeauto.com/dothejinglerules

“Safe Auto is thrilled to announce our 4th annual Do the Jingle Contest. This has become a major digital event as each year more people get caught up in the fun. Last year we had over one million votes to find our winner,” said President Jon Diamond. “Safe Auto is looking forward to crowning our next winner and seeing them in our newest commercial campaign.”
Last year’s contest brought many entries, with The Church Band from Chicago coming out on top with 239,474 votes. This year’s winning contestant will also be awarded $5,000.00 and a role in a SafeAuto marketing campaign.

Please contact Emerging Media Specialist Jason Parks at (614) 944-7306 or jason(dot)parks(at)safeauto(dot)com for casting locations and appointment scheduling.

About Safe Auto
Safe Auto Insurance Company is a Property and Casualty Insurance Company based in Columbus, OH. Today, the company provides the state required minimum car insurance coverage to drivers in 16 states including Ohio, Indiana, Kentucky, Georgia, Pennsylvania, South Carolina, Tennessee, Louisiana, Mississippi, Illinois, Missouri, Arizona, Oklahoma, Texas, Virginia, and Kansas. A direct-to-consumer auto insurance company, the mission of Safe Auto Insurance is to “keep you legal for less” – helping motorists obtain high quality yet inexpensive coverage. For more information and for car insurance quotes, visit http://www.SafeAuto.com.

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Jason Parks
SafeAuto
(614) 944-7306
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