Family-friendly Photo Exhibit at UC Berkeley

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“Beauty. Beauty and strength: Berkeley mother-child in black and white,” to be exhibited at the ASUC Art Studio, Berkeley.

Berkeley black and white photo artist John Tortorice shot 2400 photos of moms who replied to an open call placed in the Berkeley Parents Network newsletter. Eight mother-child photo shoots were held and the results are being exhibited at the “Snap, Crackle & Pop” showing at the ASUC Art Studio, Berkeley on Friday, July 15, 2011 at 6 pm.
John calls his collection “Beauty. Beauty and strength: Berkeley mother-child in black and white.” As he wrote in an email to his model moms, “I went looking for beauty (kids to shoot), and found beauty and strength (Berkeley moms).”
The July 15 event promises to be family-friendly, with several pint-size models in attendance. All sizes are welcome to the Berkeley campus for this event.

“Snap, Crackle & Pop” exhibition
ASUC Art Studio, UC Berkeley campus
510-642-6161
July 15, 2011, 6 pm

Several of the child models will attend the July 15 opening. John will invite them to find photos he whimsically named the Cover-girl, Some Serious Stank-eye, and Big-time Daddy Love, among others.
Stylistically John raises the narrative power of black and white by shooting directly for print. He uses a digital camera for image capture and converts the file to grayscale. There is no further image manipulation. No artificial lighting is used. The photos are not cropped. He believes this classic approach to photographic art enhances immediacy.
“Photography often suffers from post-production image manipulation, trying to fix less than optimal shots to conform to digital media conventions. I prefer to take more shots and print the best of what the camera saw.”

Press contact:
Lara J. Kisielewska
646-461-1400, x222

Artist's website:
http://www.JohnTortoricePhotography.com

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Lara J. Kisielewska

646-461-1400 222
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