(PRWEB UK) 8 July 2011
Gaggia relaunch will give UK coffee sector a caffeine boost
Gaggia is relaunching into the UK foodservice market. The Italian coffee equipment brand has appointed Watermark UK as principal distributor. The range will be available via Watermark’s network of distributors, coffee equipment specialists and catering equipment suppliers.
Gaggia is probably the most famous espresso coffee equipment manufacturer in the world, an iconic brand associated with flair, flavour and style. Watermark has been looking after the Gaggia brand in the Republic of Ireland for over 15 years. The company has a reputation for first class customer support and will bring this ethos to the UK catering sector.
“Gaggia has developed a range of new models and features that we’ll be launching into the UK in coming months,” says David Lawlor, managing director of Watermark UK. “We’ll be focusing very much on customer support – our Gaggia Quality Team aims to deliver on-site support within 24 hours with a first-time fix rate of 98%.”
Watermark has opened a Gaggia showroom in its offices in Chesham, Bucks, where customers can come to check out all the machines in the range – including the classic D90 Alti, which has been tailored for the take-away market and allows the espresso shot to pour directly into a take-away cup, thanks to the raised height of the group heads.
“The dynamic growth of the UK coffee sector is based on espresso and its variants,” says David Lawlor. “Most professionals agree that Italian coffee is the best in the world. And the most famous Italian coffee equipment brand is Gaggia – but in recent years it has been something of a sleeping giant in the UK foodservice sector. Yet as well as having a huge heritage, the brand is a market leader in terms of research and development.
“We believe Gaggia’s dynamic new products, coupled with quality customer support, will bring significant benefits to the foodservice sector. We’re going to give coffee service in the UK a caffeine boost.”
Watermark is currently expanding its distributor network in the UK. For information and brochures freephone Gaggia Watermark on 0800 9179879, email info(at)watermark(dot)uk.com or visit http://www.watermark.uk.com
Relaunch – Jul-11
Toni Turner or Alison Haynes at The Publicity Works
Tel: 01263 761000 Email: gaggia(at)publicityworks(dot)biz
David Lawlor at Gaggia Watermark: 01494 785758
For more news about Gaggia Watermark visit the press office at http://www.publicityworks.biz
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