DemandQuest And PPC Advertising Expert, Lisa Raehsler, Partner To Present Leading Edge Tips On Web Analytics And Pay-Per-Click Strategy At Full-Day Educational Seminar

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Advertisers Will Learn The Critical Components Of Improving Performance For Google Adwords Accounts And Best Practices For Creating Reports, Measuring Data, And Understanding Results In Google Analytics.

PPC Advertising Expert, Lisa Raehsler and DemandQuest’s Ted Kozlowski will present at the Google AdWords & Analytics Success Summit, to be held July 13th, 2011 and September 20th, 2011 at DemandQuest’s vibrant new learning environment in Northeast Minneapolis. This full day of intensive learning is ideal for those who want a more advanced understanding of both Google Adwords and Google Analytics.

The seminar will be presented in two parts:

Part 1- Google AdWords Optimization (9am to 12pm)

So you have an Adwords account, what’s next? This seminar focuses on the critical components of your Google Adwords account including best practices for Keywords, Ad Copy, and Targeting in addition to what levers to pull during optimization to achieve the best results. Powerful new features will also be introduced and discussed. This day is jam-packed full of tips and techniques you can functionally use to improve your accounts overall performance. This hands-on workshop will go beyond the basics with intermediate to advanced tactics.
You’ll Also Learn:

  •     Advertising Goals/ know what conversion(s) you are measuring
  •     Account Structure: Best practices including the search funnel approach
  •     Keywords: Best practices, match type, negatives and trouble-shooting common problems
  •     Budgets & Bids: best practices, automation and trouble shooting
  •     Ads: best practices, tips, ad extensions, trouble- shooting performance issues
  •     Targeting: including campaign settings
  •     Retargeting: intro, best practices, list ideas and optimization
  •     Tracking It All: conversion code, analytics, Google’s URL builder

Part 2 – Google Analytics Essential (1pm to 4pm)

This seminar focuses on best practices for creating reports, measuring data & understanding the results. We will cover installation, filters, funnels, setting up executive dashboards so that you can get the most out of Google Analytics.
You’ll Also Learn:

  •     Intelligence Alerts and Advanced Segments
  •     How Google Analytics tracking code works
  •     Measuring Conversions
  •     Measuring Traffic
  •     Measuring Content
  •     Measuring Visitors
  •     Best Practices: Advertising and Marketing
  •     Best Practices: Engagement
  •     Best Practices: Conversion
  •     Best Practices: Reporting with the Organization
  •     Improving Your Site: Google Website Optimizer

More information about the event and registration for Google AdWords & Analytics Success Summit can be found at the following link:

About Lisa Raehsler, SEM Strategy Consultant
Lisa Raehsler is a search engine marketing consultant based in Minnesota. Lisa has managed more than 40 PPC accounts for clients from branding to ecommerce, serving as expert in integrating search campaigns with web analytics, ecommerce websites, and behavioral targeting strategies. In addition to agency work, she has led successful online marketing programs at Thomson Reuters in search marketing, merchandising, and ecommerce strategies at the enterprise level. Lisa frequently lends her expertise to the search industry through organizational involvement, speaking, and writing. She recently co-founded Minnesota Search Engine Marketing Association (MnSEM) and served on the programming committee for the Minnesota Interactive Marketing Association (MIMA). Lisa’s recent speaking engagements on search include SES, OMS, MIMA, and SMX conferences. She holds a BA in Economics from Valparaiso University and is a Certified Google Advertising Professional.

About DemandQuest
DemandQuest provides an alternative to small businesses who are struggling to attract new customers, yet don’t have the resources or desire to hire a traditional marketing agency. A hybrid training institute and consultancy, DemandQuest is positioned to provide the unbiased education and advice that will enable businesses to make more informed decisions with less trial and error, take on more of the core marketing functions themselves, and ultimately develop a continual stream of new customer inquiries that result in more business revenue.

Small business owners and operators who are new to marketing will benefit from such courses as Web Marketing Essentials, Introduction to Marketing Process, Introduction to Social Media Marketing, Low Cost/No Cost Essentials for Small Business, and What’s Your Plan? – a workshop where businesses assess their marketing needs, then develop a marketing plan, budget and schedule.

Experienced marketers who wish to expand their knowledge and skill base will benefit from advanced courses in Inbound Marketing, Analytics and Conversion, Internet Advertising, Lead Nurturing and Marketing Automation. Industry specific training will also be available in the areas of real estate, insurance, legal professions, medical and non-profits.


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Lisa Raehsler
(612) 424-1736
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