Chicago, IL (PRWEB) July 08, 2011
When it comes to increasing market share, today’s brand managers use a variety of strategies to boost sales, with package design as a key component. Additionally, package designers are searching for inspiration to deliver greater shelf impact for their packages, and to convince more brand owners to leverage the power of packaging as part of the marketing mix. To assist both groups, Summit Media Group has launched an exclusive section within their Packworld.com website called the Flexible Packaging Innovation Gallery, http://www.packworld.com/gallery/flexible, supported exclusively by flexible packaging design company, Ampac.
The Flexible Packaging Innovation Gallery is driven by an advanced visual image-viewing tool that features hundreds of package designs. This leading-edge technology is designed for rapid browsing of highly visual content, allowing users to quickly flick through many images and zoom in on packages of interest. Summit’s brands, Packaging World and Shelf Impact! will provide gallery content. Additionally, select packages from other sites within the Summit family will be included, as well as content from other package design sites, to offer a comprehensive library for users.
Ampac’s President and CEO John Baumann states, “Ampac’s sponsorship of Packaging World’s Flexible Packaging Innovation Gallery is a great partnership to showcase flexible packaging that is making an impact on the industry. As a global packaging innovator, Ampac’s goal is to drive packaging performance by creating package concepts that are more innovative, progressive and dynamic. Our comprehensive approach to packaging is a balance of rigorous, technology-driven thinking and exceptional creativity. We are proud to sponsor a creative venue for packaging partners to showcase their successful packaging developments.”
Summit Media Group VP and publisher of Packaging World, Joe Angel, shares his enthusiasm. “With Ampac’s support, we’ve been able to build a unique, engaging and highly valuable resource for brand owners and designers. We’re excited to grow the Gallery into a leading online exchange for flexible packaging design innovation.”
About Summit Media Group, Inc.
Chicago-based Summit Media Group, Inc. (http://www.summitmediagroupinc.com) is an integrated media publisher offering business information for professionals in packaging and manufacturing automation. Print magazines include flagship monthly Packaging World, Automation World, Packaging World’s PACK EXPO Showcase, Healthcare Packaging, and Contract Packaging. In addition to publishing a variety of newsletters, Summit also produces webinars and conferences and owns Web resource GreenerPackage.com.
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