Caterva, Inc. Announces $1.2 Million in Seed Funding

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Caterva, Inc. today announced $1.2 million seed funding led by IllinoisVentures and with RPM Ventures, Serra Capital and angel investor Bill Tai.

Social media users who want to understand their online identities will have their wishes granted by new developments on the website

The social media data analysis company Caterva, Inc., announced that it has closed on $1.2 million in seed funding led by IllinoisVENTURES. The capital will enable the company to improve and expand the beta version of its product, Other investors included RPM Ventures, Serra Capital and angel investor Bill Tai.’s mission is to organize the world's social graph by people and interest. “Our product reveals to individuals the ‘virtualized identities’ that they project across the social web,” said Rob Schultz, CEO of Caterva, Inc.

People spend a quarter of their online time on social networks and blogs, according to a Nielsen Company study. Analyzing users’ activity on social networks such as Facebook, Twitter and LinkedIn reveals a lot about their interests and the interests of their networks.

“In the future, people will be able to use their social graph to personalize the web and every day tasks,” said Schultz. is the first online product to craft individualized social signatures for its users based on the interests they express on social media.

"We’ve been developing the science behind analyzing an individual’s social graph over the last couple of years,” said Hieu Le, CTO.

The new seed funding allows Caterva to push those developments further, expanding’s features and services and allowing more people to understand and adjust their social signatures.

“The capital will enable us to turn our science in to products that will integrate the social graph into the daily lives of our users,” said Sebo Dapper, vice president of product and business development.

More than 70 million people are now searchable by interests on the website. has created over 4 million reflections.

About is a real-time social media platform that looks at activity on online social networks (Facebook, Twitter, LinkedIn, blogs, Foursquare, etc.) and paints a picture of its users’ activities and interests in the social space.’s software technology produces “reflections” that reveal users’ interest communities, while the site provides tools to facilitate better interactions within these interest communities. The company is headquartered in Champaign, Illinois, at the
University of Illinois Research Park; it also employs a team of engineers inV ietnam.

About IllinoisVENTURES
IllinoisVENTURES is a premier Midwest seed and early-stage technology investment firm focused on research-derived companies in information technologies, physical sciences, life sciences and clean technology. IllinoisVENTURES starts and builds globally-competitive businesses based on work conducted at Midwest Universities and federal laboratories. It brings together leading researchers and entrepreneurs to mold concepts, vision, intellectual property, sweat and passion into breakthrough, high-growth companies.

About RPM Ventures
RPM Ventures is a leading seed and early stage IT and physical sciences venture fund. Founded in 2000 and based in Ann Arbor, Michigan, the firm has a unique strategy as a national specialist and regional generalist, leveraging the strengths of the Midwest. As a regional generalist, RPM helps to create and invest in companies based on novel technologies developed within Midwest universities and research centers. As a national specialist, the firm invests in companies across the U.S. whose primary customer is the Midwest industrial base. With more than $75 million under management, RPM has invested in over 20 companies since inception.

About Serra Capital
Serra Capital I, L.P. has been formed to provide venture capital to early-stage and emerging technology companies sourced primarily from Illinois, Texas and California by identifying opportunities through the Principals’ extensive relationships with universities, entrepreneurs, centers of influence and investors.

For more information, visit or call 217-979-7451
For media inquiries, please contact VP, Sebo Dapper, press(at)mirror(dot)me


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