Alere Wellbeing Releases New Online Application for Quit For Life® Program

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New Generation of Web Coach® Boasts Rich Feature Set Including Social Networking, a Personalized Quitting Plan, Tracking Tools, and Interactive Learning

"We're thrilled to launch what we believe to be the most robust and engaging web application for tobacco cessation on the market today."
- Dr. Jennifer Lovejoy, Vice President of Clinical Development, Alere Wellbeing

Alere Wellbeing, Inc., formerly Free & Clear, Inc., today announced the release of a new, fully featured web application designed to guide smokers and smokeless tobacco users through an interactive process of quitting tobacco, with the support of integrated phone- or web-based coaching.

"The Quit For Life® Program follows the United States Public Health Service’s Clinical Practice Guidelines, which recommend a combination of counseling and medication support," said Ken Wassum, Associate Director of Clinical Development and former President of the Association for the Treatment of Tobacco Use Dependence (ATTUD). "We are known for our evidence-based phone coaching, but it is exciting now to have a new web application that delivers knowledge, behavioral strategies, and cognitive skills to participants with the same standards of excellence we strive for over the phone."

The new Web Coach®, which represents a complete replacement of the existing application, boasts a redesigned interface and offers users an enhanced experience. With the support of a Quit Coach® over the phone, live chat, or email, tobacco users can create personalized Quitting Plans structured around the five key behaviors we recommend for a successful quit: Set a Quit Date, Choose Medications, Conquer Urges, Control your Environment, and Get Social Support. Tobacco users can then follow those plans as they go through the quitting process with the help of rich online tracking tools, social support, and interactive learning content.

"Web Coach empowers tobacco users to be successful at quitting through engaging, motivating features and content that are seamlessly integrated with phone- and/or web-based support from our highly trained Quit Coaches," said Dr. Jennifer Lovejoy, Vice President of Clinical Development. "We're thrilled to launch what we believe to be the most robust and engaging web application for tobacco cessation on the market today."

Web Coach features a personalized home page that adjusts according to the quit status of the user and a microsite that includes a variety of e-lessons, articles, worksheets, and videos. It also features an exclusive community with groups, live chat, and discussion forums that are actively moderated by our Quit Coaches. A variety of tracking tools on the application help motivate users both pre- and post-quit with calculations that measure cost savings, free time added, and number of fresh breaths since quitting.

Web Coach was developed with extensive user testing and research on the effectiveness of integrated modalities in a tobacco cessation program. “Our published research has demonstrated that phone- and web-based services could be successfully integrated to help tobacco users quit and that greater utilization of services, either phone or web, was associated with increased quit outcomes,” said Dr. Susan Zbikowski, Vice President of Clinical and Behavioral Sciences.

To learn more about the new Web Coach, read the Alere Wellbeing blog post:
http://www.alerewellbeing.com/blog/post/2011/07/01/Announcing-the-New-Generation-of-Web-Coach-for-Quit-For-Lifec2ae-Program.aspx

About Alere Wellbeing
Alere Wellbeing’s mission is to identify and measurably improve sub-optimal health conditions and behaviors leading to chronic disease. Alere Wellbeing’s evidence-based Quit For Life® and Mind & Body® programs address modifiable health risks that contribute to chronic disease: tobacco use, poor nutrition, physical inactivity, and stress. Current clients include 27 state governments and nearly 600 health plans and employers, 63 of which are in the Fortune 500. Alere Wellbeing is known and respected for its pay-for-performance business model, intense focus on scalable service quality, dedicated account management, continuous program improvement and transparent reporting of measurable outcomes at the individual participant and aggregate population level. Alere Wellbeing has contributed to more than 100 published research studies and maintains a collaborative partnership with the American Cancer Society® and an active research program funded by the Centers for Disease Control, American Legacy Foundation, and the National Institutes of Health. More information about Alere Wellbeing can be found at http://www.alerewellbeing.com.

The Quit For Life Program is brought to you by the American Cancer Society® and Alere Wellbeing. The two organizations have more than 35 years of combined experience in tobacco cessation coaching and have helped more than 1 million tobacco users. Together they will help millions more make a plan to quit, realizing the American Cancer Society's mission to save lives and create a world with more birthdays.

About Alere
By developing new capabilities in near-patient diagnosis, monitoring and health management, Alere enables individuals to take charge of improving their health and quality of life at home. Alere's global leading products and services, as well as its new product development efforts, focus on cardiology, women's health, infectious disease, oncology and toxicology. Alere is headquartered in Waltham, Massachusetts. For more information regarding Alere please visit http://www.alere.com.

For More Information:
Sharen Ross
Alere Wellbeing
(206) 876‐2276
Sharen.Ross(at)alere.com

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