We are pleased to offer this free, practical guide to the medical marketing community.
(PRWEB) July 11, 2011
"Social Media Made Simple," by bryantBROWN Healthcare, is the new guide that shows how to incorporate social media into the marketing of pharmaceuticals, medical devices, diagnostics, hospitals, and other healthcare products and services.
"Social Media Made Simple" provides the critical facts about social media in an easy-to-read format with convenient links to the numerous websites discussed.
Social media has quickly become a powerful tool for marketing in a wide variety of industries. But using social media in the heavily regulated medical industry poses unique challenges. "Social Media Made Simple" is designed to be a practical resource for understanding and overcoming these challenges.
"Social Media Made Simple" contains eight short chapters:
1. An overview of social media and the power of building brands by building databases
2. How to craft effective email campaigns
3. The 20 websites we all should know
4. How to blog your way to success
5. Understanding SEO, SEM, and website analytics
6. Developing brand advocates
7. The value of web alerts
8. Repurposing social media content across all media
“We are pleased to offer this practical guide to the medical marketing community,” says Bob Brown, co-founder of bryantBROWN Healthcare. “Our goal was to create a resource that provides information of value in a quick, very readable format.”
"Social Media Made Simple" is available in PDF form on the website of bryantBROWN: http://www.bryantbrown.com.
Hardcopy versions of the guide are available for sale in quantity. Healthcare marketers can order "Social Media Made Simple" for distribution to their sales representatives and other company personnel.
For more information on "Social Media Made Simple," contact Bob Brown, bryantBROWN Healthcare, bob(at)bryantbrown(dot)com, (310) 406-2460 x101.
bryantBROWN Healthcare is an award-winning healthcare advertising agency that plans and implements promotional and educational campaigns for healthcare brands. For more than a decade, bryantBROWN has created programs for consumer and professional audiences in all media—web, broadcast, and print—“everywhere in healthcare.” bryantBROWN Healthcare is online at http://www.bryantbrown.com.