HydraFacial™ Offered at Dental Offices Adds Profit, Patient Loyalty.

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Parker Dentistry, Facial Rejuvenation & Wellness of Hollywood, FL is among the first dental offices in the nation to offer HydraFacial™ skin treatments. It all began due to patient’s suggestions.

HydraFacial™ is an advanced skin treatment, administered by professionals that has proven and immediate results, without the use of harsh chemicals or lasers. It combines cleansing, exfoliation, extraction, hydration and antioxidant protection simultaneously, resulting in clearer, more beautiful skin with no discomfort or downtime. An increasing number of dental practices are now offering skin care and rejuvenation services, with HydraFacial™ treatments positioned as the centerpiece of of an ongoing skin care program.

HydraFacial™ targets fine lines and wrinkles, congested and enlarged pores, oily or acne-prone skin, hyperpigmentation and brown spots.

Dr. Stephen Parker and his wife Honi run a successful dental practice offering a full range of services from routine tooth cleaning to fillings, implants and cosmetic dentistry. Patients would often say after having their dental procedures, “Now I just need to get rid of these wrinkles!” That’s why it only seemed natural for Dr. Parker to offer facial rejuvenation services within his practice, and he’s now been offering Botox and injectable fillers for over six years.

Honi Parker, who is also a registered nurse by training, oversees the aesthetic facial services offered by the practice. “I was listening to what our patients want and I realized that we needed to offer more in skin care,” she says. “After adding several services like skin peels and makeup, I attended a spa show where I first saw the HydraFacial™ on display. I did not expect to buy any new equipment, but when I tried the HydraFacial™ I loved the results and the feel of my skin. I thought to myself, If we don’t get this, someone else in our area will!”

Honi says that for any practice, it’s important to keep patients and generate revenue that would go to someone else. ‘We run a boutique skin care spa within the practice, and we hold special events to educate people and attract new patients for aesthetic services.”

Edge Systems, the manufacturer of HydraFacial™ did more than just sell the device, according to Honi. “Edge provided us with a complete marketing and support program designed to successfully integrate a profitable medical spa within our dental practice,” she says.

“I estimate that our aesthetic facial services now account for 10% of our total revenues,” says Honi. “For a large dental practice like ours, that’s a substantial figure.”

About HydraFacial™
HydraFacial™ treatments are usually repeated on a monthly basis for skin maintenance, which opens the door to more patient traffic. The HydraFacial™ is effective for stand-alone skin rejuvenation or in combination with virtually any other cosmetic treatment or procedure including pre- and post- cosmetic surgery.

To learn how HydraFacial™ can bring increased revenue and increase client loyalty, contact Megan Reeves, Business Development Consultant at Edge Systems Corporation 800-603-4996 or email mreeves(at)edgesystemscorp(dot)com.

Visit http://www.hydrafacial.com and http://www.edgesystemscorp.com

HydraFacial™ is featured often on T.V. and in magazines. Here is one of the appearances on the national show "The Doctors" - http://www.youtube.com/watch?v=iD-BtBXt6YQ

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Gary Grasso
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