Jenkintown, PA (PRWEB) July 08, 2011
Goodway Group, a leader in the digital media space, is a proud recipient of the Interactive Advertising Bureau (IAB) Ad Networks & Exchanges Quality Assurance Certification. Created to provide a safe environment for brands and enhance buyer control, this first-of-its-kind compliance mechanism is the only industry-endorsed certification program that exists today.
Goodway Group underwent rigorous training, an extensive internal audit, and assigned an internal compliance officer to ensure the maintenance of the IAB’s Quality Assurance Guidelines (QAG) before achieving the certification.
“Our company motto has always been to place an advertiser’s message in front of the right audience on the right site at the right time. The IAB Ad Networks & Exchanges Quality Assurance Certification furthers our commitment to transparency and accountability,” said Goodway Group COO Jay Friedman.
Goodway Group is one of the first digital media companies to eliminate the standard site list, providing the right data and intelligence to craft the right environment for each individual campaign. This company-standard coupled with the IAB Ad Networks & Exchanges Quality Assurance Certification gives advertisers the confidence, control, and safe environment they need for successful online campaigns.
About Goodway Group
Goodway Group is a third-generation, family-owned company . Backed by more than 30 years of national and local retail marketing, Goodway underwent a complete transformation in 2006 to bring its expertise to the digital media and ad network space. Since then, Goodway has created an on-demand display inventory infrastructure for agencies that now gives them the ability to digitally target the right audience on the right sites at the right time. Goodway’s local market knowledge has brought real, measurable results to Fortune 500 companies including nearly every automotive manufacturer, high-profile political campaigns, and other burgeoning verticals such as healthcare, restaurants, education, and dozens of others.
The company is headquartered in Jenkintown, PA, right outside of Philadelphia, with offices and great talent also located in every region, and nearly every major market in the U.S.