World’s First Massively Multiuser Online Convention to be Held on Friday and Saturday -- But Only on the 3D Web

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Hundreds of Exhibitors and Thousands of Attendees Will Go Online to Participate in the UtherConvention “Virtual Worlds and 3D Web” Trade Show, powered by Utherverse

trade show, virtual trade show, virtual convention, online convention,

Online Virtual Convention

“For anyone interested in the future of the web, and how to profit from the 3D Web as it takes shape overthe next several years, this MMO Convention is a must-attend,”

Utherverse Digital Inc., creator of the Virtual World Web (VWW), today announced it will host the world’s first completely virtual convention, UtherConvention 2011, this July 8th and 9th. This groundbreaking virtual trade show will showcase the best of virtual world technology, and will fittingly be held live on the 3D web.

UtherConvention will have all the features attendees would expect to find at a state-of-the art, real world convention held in a convention center, from the massive trade show floor filled with a variety of exhibitors, to the informative seminars, panel discussions, and networking events. Yet, the virtual
convention also offers opportunities not possible in the real world, notably the ability to have an infinite number of global participants come together around a common interest, in real time, at an extraordinarily low cost.

“For anyone interested in the future of the web, and how to profit from the 3D Web as it takes shape over the next several years, this MMO Convention is a must-attend,” said Brian Shuster, Utherverse founder and CEO. “The experience of walking a trade-show floor that is indistinguishable from a real-world convention, along with the opportunity to meet the strongest business players and entrepreneurs who are already thriving in the Virtual World Web at this early state is a once-in-a-lifetime chance.” Because of the online nature of the show, the cost of attendance is far less than that of a brick-and-mortar trade show, with a two day pass costing about $1.00. To attend the convention, users will need to have a 3D web browser installed on their computer, which is available for free from the
web site.

The UtherConvention floor will feature more than 100 exhibitors, including some of the largest players in the 3D internet. The two-day event will also include a range of informative seminars and panel discussions by noted speakers from the virtual world web, plus cocktail parties, meet and greets, and other social events at which business owners can network. There will even be live entertainment on the trade show floor, including a comedy show by popular Utherverse performer Patrick Maliha, which will close the first day. The event concludes with the Player’s Ball, a high-end, invite-only reception.

The VWW has registered more than 8 million members that use Utherverse’s PC & Mac compatible 3D Web browser to navigate a network of 60,000 virtual 3D communities - interacting, socializing and conducting business in sophisticated ways not possible on the “flat” Internet. In this virtual world, every person has a video game-like avatar they can use to perform at karaoke bars, try on clothes at actual virtual stores, and even teach or attend live online classes at UtherAcademy.

Throughout UtherConevntion, all of Utherverse’s normal tools apply, including 3D voice and audio, which will allow participants to overhear and participate in conservations as they walk through the convention hall. Exhibitors and speakers can display products, set up screens to show slideshows or videos and use

PowerPoint and props, just like they would in a real world convention.
UtherConvention is the first, and smallest, in a series of upcoming trade shows to be held on the Utherverse platform. Next, in early October, will be World of Warcraft FANCON, a virtual convention for players of the wildly popular online role-playing game, and for all the cottage industries that surround it.

Up to a half a million people globally are expected to attend this virtual event, which would be hard to pulloff in the real world. “These conventions showcase the power of the 3D Web. It enables you to do things that the flat web can’t, and that are impossible to do in the real world,” said Shuster “This technology opens up a whole arena of conferences that couldn’t happen before. Millions of World of Warcraft players aren’t going to
spend thousands of dollars each and fly halfway around the world to see what’s new with the game and meet others in their guild. But for $2, they absolutely will.”

For more information about UtherConvention or to attend, visit


Utherverse is the leading developer of the 3D Web, the Virtual World Web (VWW), which currently consists of more than 60,000 independently operated virtual worlds. The company was formed in 2002 with the goal of supplementing the flat web with a 3D web that could bring a new kind of efficiency to businesses and users, in entertainment, education, commerce and charity.

Among Utherverse's offerings are the Virtual World Web - which provides simple software that enables anyone to create their own Virtual World, and, a music-focused online community.

For more information, please see

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