GETIT Partners with Shorthand Mobile to Launch GETIT SMS App

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GETIT SMS App offers a rich mobile app experience on feature phones without requiring GPRS data access

This revolutionary SMS-based mobile browser, developed by Shorthand Mobile, delivers seamless access to a wide array of information and entertainment services via a rich, interactive and graphical interface.

GETIT Infoservices Pvt. Ltd., the leader in directional advertising and pioneers of Yellow Pages in India announced the launch of its new GETIT SMS App, in joint collaboration with Shorthand Mobile, Inc. on the Shorthand SMS Browser. The GETIT SMS App will provide local search capabilities throughout India for people without smartphones and without the cost of using GPRS data. This revolutionary SMS-based mobile browser, developed by Shorthand Mobile, delivers seamless access to a wide array of information and entertainment services via a rich, interactive and graphical interface. It provides non-smartphone users with a simple, convenient and intuitive solution for searching for and buying many valuable products and services.

Commenting on the launch, Sidharth Gupta, CEO, GETIT Infoservices Pvt. Ltd. said,

“With overall tele-density of 66 in India, mobile penetration has been phenomenal over the year. It is projected that India will have more than 1 billion mobile subscribers by 2013. We feel that it is right to launch the GETIT SMS App as it will open avenues for users to access content in an interactive manner without the need of GPRS data plans. We are working very actively on broad basing our search media in the hands of customers so that they can access local information not only through conventional media like online, but also leveraging the ubiquity of SMS.”

Commenting on the launch, Mr. Naveen Luthra, Vice President and Head –Alliances, GETIT Infoservices Pvt. Ltd., said, “The Getit SMS App gives our technology a broader platform that will help us serve millions of Indians, who have a mobile in hand but are not comfortable using GPRS either due to handset capability or otherwise. The GETIT SMS App, on the Shorthand SMS Browser, will empower millions of Indians to search local information through this SMS App.”

On the occasion, Raj Oswal, Director, Business Development, Shorthand India added, “With the GETIT SMS App and other SMS Apps all within the Shorthand SMS Browser, our goal is to unlock mobile apps for everyone in India, enabling mobile access to everything from locating a local furniture store, restaurant or movie theatre to updating your status on Facebook, easily and in an affordable manner.”

With smartphone penetration still low in India, SMS remains the best way to reach the Indian mass market. The GETITSMS App offers access to GETIT Local Search under various categories such as restaurants, auto, finance, health, education, furniture, packers and movers and many other categories, through one easy-to-use, downloadable mobile application.

The Shorthand SMS Apps offer simple, fast menus, allowing users to seamlessly scroll-and-click to access targeted information, content and services. The Shorthand SMS Browser eliminates the need to memorize short-codes and complex keywords when accessing SMS services.

In addition to information services such as GETIT, the Shorthand SMS Browser offers fun, easy-to-use SMS Apps including Facebook, Twitter, Orkut, Google, Horoscopes, Trivia, Naukri, and much more.

Consumers can download GETIT SMS App from the websites-,, and it would be available through the WAP sites,, and, shortly.

About GETIT Infoservices (P) Limited

Established in 1986, GETIT Infoservices (P) Ltd pioneered Yellow Pages and later free-classifieds in India. GETIT focuses on bringing buyers and sellers together through information products and services. To users it offers high quality local search and classified services that can be accessed through any media – online, voice, mobile & print. Alongside it helps local businesses grow by bringing quality customers and enquiries. GETIT facilitates local businesses to be present across all media and new social platforms and benefit from the same in a transparent and measurable manner while taking away their pain and pressure of keeping up with changing media and trends. Getit FREEADS has served over 1,00,00,000 customers over the last 14 years through its various print editions. It is now also available in a unique and innovative phone service as well as online.

More information is available on

About Shorthand Mobile

Shorthand gives mass-market mobile users access to Internet content without paying for data. Shorthand’s powerful mobile app platform leverages SMS to offer rich, graphical and interactive access to a wide range of branded content, including, social networking, sports, information, local search, entertainment, retail, banking, ticket purchases and more. Because Shorthand utilizes SMS its addressable market is the vast majority of mobile subscribers rather than the minority of subscribers who access data for information and services. Simple scroll-and-click menus offer fast, intuitive and cost-effective access to popular and valuable content without the need to memorize short codes or to remember and key-in obscure keywords, empowering subscribers using the communication channels they are most familiar with (voice and text) and already pay for.

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